Francisco García
Operations Director
Bilsing Automation Mexico
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A Portfolio to Boost Efficiency

By Alejandro Enríquez | Wed, 04/01/2020 - 16:17

Q: How has the company evolved after 30 years of experience in automotive stamping and body shop applications?

A: Bilsing Automation has been working in Mexico since 2004 through representation from the Bilsing Automation Deutsch company and then Ibérica. In 2016, Bilsing Automation Mexico, better known as Bilsing Mexico, started operations with a commercial office and in May 2019 opened its current location in Cuautlancingo, Puebla, with new offices, a showroom and a 430m2 workshop. We are working only in the light-vehicle sector, but we have the capabilities to work for the heavy sector as well. Among our main customers are Volkswagen Group, BMW, Volvo, Hyundai, Nissan, Tesla, Renault, Toyota, Ford, Jaguar, Land Rover, GM, Mercedes Benz, PSA Group, KIA, Daimler, FCA, Gestamp, Benteler, Magna and CIE Automotive. Besides the automotive industry, we also offer our solutions to the home appliances and plastic molding industries, as well as for hydroforming and carbon fiber processes.

Q: How does your product portfolio help companies to achieve greater efficiency to reduce costs?  

A: Our devices are designed, manufactured and assembled according to the highest quality standards, offering the strongest grip for materials or die cutting parts without damaging their surfaces. Our equipment also works to achieve maximum velocity from one die operation to another with the accuracy expected. At the moment, we are participating with our devices in the manufacturing of a variety of die cut parts for the new Volkswagen Tarek being produced in Puebla for Mexico and Brazil.

All our tooling systems are custom-made for all our clients and their components can be adjusted, installed or removed individually, which eliminates the need to remove all the arms in a tooling magazine to change or adjust one of them.

Q: How is the lightweighting trend shaping your operations and your customers’ products?

A: We have a complete catalog of carbon fiber-made bars and toolings that can reduce the total weight of the equipment by about 30 to 40 percent. Unfortunately, only a small fraction of the companies we are working with and the potential clients we have visited this year in Mexico have plans for e-mobility projects. Regarding the car of the future, curved shapes will prevail, lighter material will be preferred and in general, all manufacturing processes will be much more environmentally friendly. This will be a must.

Q: What advantages has the Puebla and Tlaxcala region brought to your operations?

A: We are trying to involve small local workshops in some of our peripheral processes. We have found high quality and efficiency among these local suppliers. As for qualified labor, engineers in the area are very highly qualified and creative. Nevertheless, we think new generations need better training on teamwork, conflict resolution and communication and social skills. 

Q: How are the constraining trends present in the automotive industry influencing Bilsing’s plans for the future?

A: We are designing a global strategy that will allow us to successfully face all the present and near-future challenges in the automotive industry. We are ready to change and adapt. Our goal is to become one of the Top 3 branches of the Bilsing Group globally, so we need to have an even bigger presence in Mexico, especially in the San Luis Potosi, Aguascalientes and Bajio regions. We are already working toward that.



Bilsing Automation is a global company with 30 years of experience in automotive stamping, body shop applications, as well as in developing material for injection molding, packaging and hydroforming. The company has been in Mexico since 2004 and in 2019 opened its new facilities in Puebla

Photo by:   MBN
Alejandro Enríquez Alejandro Enríquez Journalist and Industry Analyst