Big Data, AI, Blockchain to Transform Real Estate Sector

Digitalization is redefining the real estate industry, accelerating processes for buying, selling, and managing properties. Technologies such as Big Data, AI, and blockchain can optimize decision-making, automate tasks, and ensure greater transparency in transactions.

"The real estate landscape has changed forever. Companies that understand the power of technology will be able to improve their operational efficiency to redefine the customer experience," writes Agustin Levy, CEO, Levy Holding, in a press release.

Mexico’s real estate industry is modernizing and adopting digital tools. The growing need for operational optimization, cost reduction, and improved customer experience has led developers, agents, and buyers to integrate technology solutions. According to McKinsey & Company, companies that employ advanced data analytics can increase profitability by 20% and reduce operating costs by 30%.

One of the main advances in the sector is the use of Big Data for the analysis of trends and prices in the real estate market. This technology allows for more precise consumer segmentation and the optimization of commercial strategies.

The growth of PropTech platforms has also made it possible to eliminate intermediaries and facilitate real-time transactions. In 2023, this market reached a value of US$30 billion, with projected growth at an annual rate of 15%, surpassing US$119 billion in 2032.

AI also plays a key role in automating processes and personalizing services. According to Real Estate Market & Lifestyle, 65% of real estate agents already employ AI, reducing management times and optimizing sales strategies. In addition, this technology allows properties to be evaluated more accurately and predicts market trends based on multiple variables.

The blockchain is also gaining ground as a tool to ensure security and transparency in real estate transactions. The Deloitte Real Estate Survey indicates that 60% of professionals in the sector believe that this technology will reduce fraud and speed up purchase processes in the next five years. Real estate tokenization, which allows the fractionation of properties into small investment units, is expected to facilitate access to a broader spectrum of investors.

The use of smart contracts, which are automatically executed when the established conditions are met, has also made it possible to reduce costs, operating times and fraud risks in real estate transactions.

Finally, the adoption of the Internet of Things (IoT) in buildings has led to improvements in energy and operational efficiency. According to the World Economic Forum, IoT implementation can reduce energy consumption by 25% and operating costs by 30%.