GenAI Reshapes Banking, Affects Latin American Jobs: AI Week

The International Labor Organization (ILO) and World Bank report that AI could affect 26% to 38% of jobs in Latin America, while the region emerges as a key data center investment hub. In retail, AI is revolutionizing operations, yet only 10% of retailers have comprehensive AI strategies. Meanwhile, voice actors in the gaming industry are striking against AI's potential misuse.

MBN expert insights include Guillermo Garza, CEO, Ozaru, discussing AI’s role in enhancing front-line operations. Meanwhile, Alejandro Masseroni, Regional Sales Director for Latin America, Temenos, highlights how generative AI is transforming banking personalization, allowing banks to tailor products to individual consumer preferences.

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News

AI May Impact Up to 38% of Latin America Works

Artificial intelligence could impact between 26% and 38% of jobs in Latin America, presenting both risks and opportunities, according to the Employment Exposure to Generative AI and the Digital Divide in Latin America report by the International Labor Organization (ILO) and the World Bank.

Latin America Becomes Key Data Center Investment Hub

Latin America has become a strategic focus for data center investments, with Brazil, Mexico, Chile, and Colombia leading the way. These investments are driving digital transformation, generating employment, and improving local infrastructure. However, they also bring environmental challenges related to resource consumption and the need for more responsibility in constructing these centers. 

Retailers Embrace AI, But Strategy Gaps Persist

Artificial intelligence is revolutionizing the retail sector by enhancing shopping experiences, optimizing supply chains, and improving inventory management. Despite its potential, only 10% of retailers have fully documented strategies for AI deployment, with many still grappling with strategic implementation.

Voice Actors Strike Against AI Use in Video Games

Voice actors in the video game industry are striking against the use of generative artificial intelligence (GenAI), arguing that it could replicate their voices without consent and threaten their job security. The union is calling for stronger protections, asserting that AI cannot replicate the distinct qualities that actors bring to their roles. 

Experts Contributions

AI Solutions to Enhance Front-Line Operations, Productivity

Guillermo Garza, CEO of Ozaru, share how the company leverages AI to enhance front-line operations, explaining Ozuru’s mission to democratize technology through its flagship tool, AI Copilot, designed to simplify and improve tech interaction in workplaces. 

Garza also shared Ozuru’s differentiators, highlighting their focus on field workers and user-friendly, personalized AI solutions, concluding with the challenges of business AI adoption and strategies for expanding into new markets while maintaining robust growth.

Generative AI Transforms Banking Personalization: Temenos

GenAI is proving to be a transformative technology across various industries, including banking. Temenos, a banking software company, explains how GenAI is revolutionizing the financial sector by elevating product personalization to new heights.

“Generative AI goes beyond interacting with users; it has reached an inflection point that allows banks to offer products based on consumer preferences and enables customers to design and shape their products according to their needs. This approach is redefining personalization and, consequently, the relationship between the financial system and individuals,” said Alejandro Masseroni, Regional Sales Director for Latin America, Temenos.