Mexican CEOs Expect Full AI Adoption by 2028: AI week

This week, Mexican companies are accelerating AI integration, with 40% of CEOs expecting full adoption within three years. AI is already driving growth in sectors like franchising, boosting sales by 35%, and logistics, where automation is streamlining supply chains. Yet, despite AI’s potential, a gap remains — while 56% of Latin American firms recommend AI tools, 81% of employees lack proper training. Finally, Microsoft’s new AI principles and Workday’s partnership with Randstad highlight the need to balance innovation with responsible implementation. 

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Mexico

Mexican Companies Will Prioritize AI Integration in 2025: PwC

In 2025, companies in Mexico will enter a critical phase of AI adoption, focusing on talent training, process optimization, and strategic implementation of this technology. According to PwC's Global CEO Survey 2025, 40% of CEOs in the country anticipate that AI will be systematically integrated into their operations within the next three years.

AI Boosts Franchise Sales, Marketing Strategies in Mexico

The adoption of AI in the Mexican franchise sector has generated an increase of up to 35% in sales, optimizing operational processes, personalizing marketing strategies, and automating customer service, reports Creditaria Mexico.

Nauta Enters Mexico, Automating Logistics with AI-Powered SaaS

Nauta, a Software-as-a-Service (SaaS) platform powered by AI, has arrived in Mexico to optimize logistics management in a key market for international trade. The solution has already processed over 20,000 containers, achieving 75% automation in import information management and offering 360° visibility and total cost control, says the company.

International

Microsoft Unveils AI Principles to Balance Innovation, Security

Microsoft introduced 11 guiding principles for the access and regulation of AI, with the aim of democratizing the technology and reinforcing security in its implementation. These guidelines were presented at the Mobile World Congress 2024, held in Barcelona.

Workday, Randstad Partner to Enhance AI-Powered Recruiting

Workforce and Randstad announced a new partnership aimed at transforming the recruiting process. Integrating Workday's Recruiting Agent with Randstad’s talent, the network aims to accelerate and refine the hiring process for companies. 

Bridging the AI Gap: From Potential to Implementation

HAYS’ Wage Analysis and Trends Report of 2025 reveals that 56% of organizations in LATAM are recommending AI technologies, yet 81% of employees report not receiving any training or support from their employers to implement AI tools in their work. This gap between AI's potential and its practical use continues to be a challenge, highlights the report. 

MBN Experts

What Distinguishes Brands That Lead the Way in AI?

People leading marketing teams recognize the value that AI brings to their industry, writes Julian Coulter, General Director, Google Mexico. However,some do not know where to start or which tools to adopt. In these cases, having a guide will be crucial to take businesses to new levels and enable them to thrive in an increasingly competitive market, he adds.