Optimizing Workloads While Reducing Energy Consumption
STORY INLINE POST
Q: In which specific use cases have AMD's AI solutions demonstrated significant impact?
A: AI demands substantial computing power due to the high volume of algorithms and mathematical processing it involves. AMD's technology allows us to efficiently handle large-scale data processing. In recent cases, we integrated AMD's new servers with major cloud service providers like Amazon Web Services, Google Cloud and Microsoft Azure. AMD servers help organizations optimize their workloads by up to 35%, reducing energy consumption by about 40%. We are also launching Ryzen AI, which forms part of the new Ryzen generation. AMD is introducing this new generation of processors because we believe that AI benefits not only large data center servers and service providers but can also effectively enhance end-user devices.
Q: How are AMD's AI solutions differentiated from what the competition offers?
A: AMD embraces competition as it pushes us to give our best. Complacency stifles innovation. AMD is at its peak and now it produces more than devices; it also builds large data centers and powerful computers. AMD processors are now present across the entire spectrum of the infrastructure needed to store, protect and move data, significantly expanding our reach.
Q: How does the acquisition of Xilinx and Pensando impact AMD's operations and product offer?
A: Apart from providing an additional revenue stream, acquiring these companies has put us in a privileged position to cater to the needs of various industries. We can now engage with the manufacturing industry and offer reprogrammable processors for automotive or industrial chains. We can also collaborate with the telecommunications industry and even the entertainment and visual effects industry to assist in creating more realistic and powerful renders.
The acquisitions of Xilinx and Pensando have allowed AMD to design processors that are equally powerful but more adaptable, allowing engineers to customize their processors according to specific requirements. Furthermore, AMD has expanded its product range so much through these acquisitions that we gained an extensive presence within the data management infrastructure. The success of AMD does not lie in a single processor; it is about the technological advances we introduce and the array of products we offer today.
Q: What are AMD's specific goals for improving energy efficiency in its processors, accelerators and data center servers by 2030?
A: AMD wants to reduce its environmental impact by up to 35% by 2025, which will be achieved through the design of smaller and more efficient processors that reduce energy consumption while increasing computing capacity. AMD has also implemented energy-saving office hours, responsible paper consumption and various rules that both employees and AMD partners worldwide have diligently embraced. According to a company survey, 70% of our customers are not only concerned about environmental impact but they have also decided to implement measures to reduce their environmental footprint.
Q: Given Mexico's aim to become a regional data center hub, how does AMD plan to influence or drive innovation in data center design and architecture in the country?
A: Companies in the US are showing a strong interest in moving technology manufacturing away from Asia. For this reason, AMD and other business partners have begun establishing chip production facilities in Arizona, which will require specialized programmers and design engineers.
AMD constantly encourages Mexican students to pursue careers in technology. Mexico will play a vital role in the data center industry due to its location. Queretaro and the north of the country, for example, are experiencing significant growth in this regard. However, one of the challenges the data center industry faces in Mexico is access to sustainable energy. Unfortunately, if the country cannot provide clean energy, both national and international companies will be hesitant to invest in Mexican data centers. If Mexico improves in this area, it has the potential to take advantage of this growth opportunity.
Q: How is demand for technological advancements like AI and cloud computing shaping up?
A: We have seen the demand for more computing power coming for a while now. However, we have seen a shift toward adaptive performance to provide society with the necessary tools to address future challenges. The digital transformation and AI compelled us to launch more innovative systems and products, reshaping how we operate internally.
Q: What measures does AMD implement to ensure the security of the data stored in its data centers?
A: It all starts with computing capability. AMD's technology is so efficient in terms of cybersecurity that it allows us to inspect everything moving from the processor to memory or storage systems. By reviewing all workloads, our cybersecurity system enables us to scrutinize suspicious activities in greater detail without delaying accumulated workloads. This is the significant advantage of having processors with increasingly smaller and more efficient cores: it allows for encoding more instructions, thus enhancing cybersecurity methods. Moreover, AMD has the lowest malware attack rates.
Q: What projects is AMD planning to launch in Mexico and abroad?
A: We are focusing on Ryzen AI, which we plan to launch in October 2023. This is an AI processor for PCs that will offer enhanced security, improved communication and greater availability for Microsoft applications. We are also integrating AI into the gaming industry to provide users with a more realistic and immersive experience.








By Tomás Lujambio | Journalist & Industry Analyst -
Thu, 09/21/2023 - 12:13






