Salesforce to Invest US$1 Billion in Mexico to Boost AI Skills

Salesforce will invest US$1 billion in Mexico over the next five years to strengthen the country's economic and social development, aiming to position regional companies as "Agentic Enterprises" where human and AI agent collaboration redefines customer interaction.

"Salesforce’s commitment to expanding its investment in Mexico highlights the strength of our economy and the exceptional talent we have. This investment will not only create jobs and build AI skills within Mexico but will also position our country as a key consultancy hub for markets across Latin America on AI agents and more," says Marcelo Ebrard, Minister of Economy.

In its decision to expand its investment in Mexico, Salesforce points to the market's potential and the quality of local talent. "Mexico is home to some of the world’s most innovative companies, and it is becoming an important hub for enterprises embracing the agentic future," says Marc Benioff, Chair and CEO, Salesforce. "This US$1 billion investment is a commitment to Mexico as a key market for AI-powered growth — supporting the incredible talent, customers, and partners who are shaping the next generation of digital leadership across Latin America."

Salesforce’s investment is the culmination of a sustained growth strategy in the country that began in 2006. Since starting with a small office, the company has expanded its presence to become a strategic partner for thousands of Mexican companies and public sector organizations, says Salesforce. The Salesforce ecosystem in Mexico is robust, with nearly 1,000 partners and resellers, demonstrating the maturity and potential of the local market for adopting advanced technologies.

The concept of Agentic Enterprises, driven by the Agentforce platform, is central to this new investment phase. This business model relies on the synergy between artificial and human intelligence to optimize processes, improve efficiency, and ultimately deliver a superior customer experience. The investment in Mexico seeks to expand Salesforce's infrastructure and train local talent in the skills needed to lead this digital transformation.

The US$1 billion investment will materialize through several strategic initiatives. The first is the opening of a new five-story office in the Miyana II building in Mexico City's Polanco district, with the capacity to support up to 2,000 employees. This new space will serve as a hub for innovation and will also house one of the company's new Global Delivery Centers (GDCs).

The GDC will be a cornerstone for implementing Agentforce, offering expert consulting services in English, Spanish, and Portuguese to customers across the Americas. Leading organizations in the region, for example, Globo in Brazil, Grupo Falabella in Chile, and Proteccion in Colombia, which already use Agentforce, will now benefit from the specialized services of this new center.

In addition to physical infrastructure, Salesforce has renewed its commitment to local talent development. The company announced a US$250,000 investment in the nonprofit organization Amigos de Filantrofilia to foster AI skills among students. This initiative highlights the importance of training and human capital development to sustain long-term growth and ensure Mexico remains at the forefront of technological innovation, says Salesforce.