From Tool to Ally: The True Impact of AI on Organizations

For a long time, artificial intelligence was seen as a distant promise, something exclusive to specialized industries or futuristic scenarios. Today, that perception has changed drastically. AI is already present in our daily decisions, in the devices we use, and in the way we work. However, effectively integrating it into an organization goes beyond simply adopting technological tools: it requires a clear vision, a defined purpose, and an environment willing to evolve.

Technology alone does not drive transformation; the true impact comes from the purpose behind its implementation. In a context where automation is advancing rapidly, the real value of artificial intelligence emerges when it enables human potential to be unleashed. It’s not about replacing our abilities but rather enhancing what we do and allowing us to act with greater focus, creativity, and strategic vision.

AI solutions are effective when they allow people to focus on tasks that require strategic thinking, human understanding, or value creation. At Samsung, we believe that artificial intelligence should serve people, and that conviction guides our decisions and shapes how we work to give our best.

We are convinced that innovation is not limited to technology: it also represents a cultural transformation. Implementing AI in the workplace implies a mindset shift that goes beyond operations. It leads us to rethink how we collaborate, make decisions, and envision growth within teams. In this sense, the impact of artificial intelligence goes beyond efficiency: it inspires new forms of leadership.

We still face many challenges in this transformation. For example, defining boundaries and rules for its ethical, conscious, and planned use. According to a recent study by Great Place to Work, only 30% of companies in Latin America offer specific training to prepare their teams for the use of these technologies.

This figure highlights a clear gap between AI advancements, the cost of implementation, the generation of high-quality data to train these models, vulnerability, and security concerns.

Incorporating technology without proper support only leads to frustration. But when that process is supported by continuous learning and clear objectives, it becomes a powerful tool.

Likewise, building trust around artificial intelligence is just as important as implementing its features. To achieve this, it’s essential to maintain open communication with employees, address their concerns, promote safe experimentation, and celebrate every advancement, no matter how small.

It’s not just about training, it’s about educating, enabling change, and driving transformation. It’s about promoting tools that allow each person to build their own learning path in a changing environment. Because it’s not enough to know how to use a tool, you need to understand how to integrate it strategically, ethically, and in alignment with each person's role in the organization.

When AI is naturally embedded in the work culture, it ceases to be a novelty and becomes an ally. It helps us build clearer presentations, synthesize information, write more precise reports, and even identify patterns that help us make better decisions. It not only saves time, it changes how we think, structure ideas, and make decisions. In this sense, every interaction with these technologies becomes an opportunity for professional growth.

Leading this transition means taking responsibility for the impact of every technological decision and doing so with the awareness that the future of work is already underway. Embracing AI is not a trend or a mere competitive advantage: it means actively participating in change, supporting people, and building a culture where innovation is not an end, but a means to improve lives.

Because when we talk about artificial intelligence, we’re not just referring to data, algorithms, or automation, we’re talking about how we choose to lead, collaborate, build, and evolve together. On that path, AI becomes a powerful tool when it serves a clear purpose, a prepared team, and a strong culture.

From this perspective, artificial intelligence is no longer an isolated resource. It reflects the vision we have as an organization. When its implementation is born from a clear purpose, it creates more agile, more human, and better-prepared environments to face future challenges. And that, beyond any algorithm, is what truly drives transformation.