Secure Identity. All Secure.

In a landscape where 80% of security breaches are driven by identity-related attacks, organizations are facing significant disruptions in their access to platforms and services. At the Mexico Business Forum 2025, Víctor Borga, Regional Sales Director in Latin America, Okta, proposed unified identity management as a critical strategy to mitigate risks and propel digital transformation. His approach: ensuring security, visibility, and orchestration from a single platform.

“Identity has become the top attack vector. Internal fragmentation has created silos that attackers are able to exploit, and the only way to counter this is with a unified identity strategy,” Borga explained.

Organizations today are undergoing structural shifts across various dimensions. This fragmentation is apparent in the rise of open finance, mergers and acquisitions, generational workforce changes, organizational silos that stifle innovation, the accumulation of technical debt, and the continuous evolution of threats and regulations.

One of the main concerns raised by Borga was the growing frequency of identity-based attacks. According to data shared during the forum, 80% of data breaches currently stem from identity-related attacks. In 2023, for example, session cookies were stolen from employees at Fortune 1000 companies, posing significant risks to operational integrity.

“Attacks have surged by 180% compared to last year, and the average time to detect and contain a breach is 290 days,” Borga noted.

With the increasing diversity of users and resources, the complexity of identity management has grown. Organizations now need to manage access for employees, privileged users, contractors, partners, customers, and even non-human accounts. This explosion of identities creates operational silos that are difficult to manage. In many cases, companies are deploying as many as 25 different solutions to address these challenges, making them attractive targets for cybercriminals.

Borga emphasized that “identity has become the primary attack vector for cybercriminals” due to fragmentation and the absence of a unified architecture.

Okta, a leader in identity security, offers solutions designed to ensure secure access for both internal users and external platform customers. Okta's approach revolves around two main solutions: Auth0 for internal users and Okta for external clients. Both solutions emphasize secure access without compromising security, privacy, or the user experience. “Secure access for everyone, but not just anyone,” Borga stated, underlining the importance of balancing accessibility with protection.

Borga highlighted that Auth0 enables organizations to accelerate time to market, reduce risks, and facilitate the adoption of a unified identity strategy. Instead of developing internal solutions that require complex assembly, this solution enables faster deployment with fewer integration failures, resulting in quicker gains and greater efficiency in access management.

From a technical perspective, Okta offers an architecture based on three fundamental principles of modern identity security:

• Protection beyond authentication.

• Prevention, detection, and containment of threats.

• Deep integrations that accompany users throughout their journey on the platform.

Okta also secures all internal modules needed to safely orchestrate identities. These tools are designed not only to manage access but to ensure secure interactions at every touchpoint within enterprise systems. “Identity tools should be viewed as security tools, not just access tools,” Borga explained.

When it comes to interoperability, Okta is a flexible solution with more than 7,500 integrations available, enabling companies to link their enterprise tools without compromising security. The platform is also fully compliant with relevant international regulations, including those in the financial sector.

Okta’s business strategy has been adopted by prominent clients such as Kavak, Xepelin, Fintual, TV Azteca, Mercado Libre, Clip, and Farmacias San Pablo, all of whom have consolidated their brands, products, and services under a unified identity framework.

Borga also addressed the growing cyber threat landscape in Mexico. This increase in threats has fueled greater awareness around cybersecurity, especially identity management solutions. “In Mexico, adoption of these tools has skyrocketed in recent years. While there is still work to be done to strengthen the digital culture, the progress has been impressive,” he said.

Today, Okta serves over 20,000 enterprise clients globally, processing more than 20 billion logins each month, with an SLA guarantee of 99.9%.