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Alibaba Bets on Mexico’s Growing E-Commerce Trend

By MBN Staff | Tue, 06/30/2020 - 11:08

Atomic88-Alibaba Business School and GINgroup announced an agreement that will promote e-commerce in Mexico. The agreement aims to promote the creation of open and intelligent businesses to promote the digital economy in the country through awareness programs, training and networking.

GINgroup, a company dedicated to human resources management, will collaborate in the training and certification program called Global E-Commerce Talent (GET), which offers 20 people the opportunity to train at Alibaba Group’s training center in Mexico: Atomic88. According to the company, these people are "colliders seeking inclusive digital transformation through the empowerment of an ecosystem of open and collaborative innovation."

Consulting services, training, courses and workshops will also be offered with the aim of promoting digital entrepreneurship and the digital transformation of traditional industries. With the alliance, content such as presentations, interviews, courses, workshops or conferences will be created to train teachers and students. 

In addition, Alibaba Group and GINgroup will develop a project to create Digital Villages with the National Conference of Governors (CONAGO) that will be replicated in 32 states. One thousand university students and 50 micro-businesses will be trained for each village. The model was tested in China 10 years ago by Alibaba Group with 4,000 Digital Villages.

Last week, Founder of Softbank and Alibaba Group's board member for 15 years Masayoshi Son formally resigned his post at China's e-commerce giant. Son's announcement comes just a month after Jack Ma, Founder of the Chinese group, announced his departure from the Alibaba Group board, where he had worked since 2007.

Chinese companies have gradually increased their presence in Mexico. According to analysts, the renegotiated USMCA and the COVID-19 pandemic have created an opportunity for Asian companies to open their production plants, accelerate their expansion plans or encourage the creation of new businesses. A clear example is DiDi, a Chinese ride-hailing company that has been in Mexico for more than two years and in the midst of the health crisis affecting the country announced that it will expand its home delivery food services to nine cities in Mexico, to reach a total of 17 locations.

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