Data-Driven Campaigns Increase Engagement, Connection

Q: What market needs led to the creation of ID4YOU, and how has it evolved over the years?

A:  ID4YOU defines itself as an integrated digital agency. Our core focus lies in content production, campaign creation, and media client investment management, all aimed at optimizing conversions through e-commerce platforms. Our team comprises marketing experts, designers, editors, and a strong group of developers. Together, we implement leading market platforms, creating solutions that include online catalogs and full e-commerce sites for selling both products and services.

For some clients, we provide full-spectrum support from building an e-commerce platform to ensuring strong SEO performance with relevant content and, finally, managing their ongoing push campaigns, emails, and investments across Meta, Google, and other demand-generation platforms.

Q: How does ID4YOU develop tailored strategies for its clients? 

A: When a client comes to us, the first step is to understand where they are in their digital journey and what they are looking to improve, whether it is a transformation or optimization of their investments. We assess their level of e-commerce maturity and define strategic guidelines accordingly. This process typically includes between four and six weeks of research. We analyze their brand, digital storefront, metrics, KPIs, and user experience. From there, we identify their key pain points and craft a tailored plan in collaboration with the client, since we rely on market research and the internal data and insights.

Q: What are the industries or sectors that have been approaching ID4YOU more now than five years ago?

A: Due to the evolution of social media and the rise of user-generated content, we see a strong push from the fashion, beauty, and lifestyle sectors. This is likely because platforms encourage trends, which drive brands to align their content strategies with what consumers expect to see. Since the pandemic, we have also seen growing interest from the healthcare and personal care sectors, ranging from beauty and wellness to broader social and medical services. 

Q: How does ID4YOU help brands not just attract attention but actually convert social media audiences into customers?

A: While capturing attention is important, our primary goal is to generate meaningful, high-quality traffic that converts. We focus on creating emotional connections between the audience and the product. We aim to understand who the potential buyers are, their needs and habits, and how to connect those with the brand’s offering in an authentic way.

We take an almost artisanal approach by balancing paid media with high-value organic content. Rather than spending the entire budget on ads, we allocate a portion to content creation tailored for different target segments. AI tools help us produce a higher volume of variations, but always with a purpose: to communicate the product’s use cases, benefits, and real-life applications. So the more data we gather, the more precise we can be.

Q: How does ID4YOU use AI to support these campaigns?

A: Many platforms, like Meta, Google Ads, already include AI in their campaign design tools. They allow users to input variables, and the AI will generate various options based on those parameters. We inject our own variables beyond what the platforms offer, based on content maps and conceptual tracks. For some clients, we launch several thematic directions simultaneously, test them, and analyze which one performs best. Then we optimize them, keeping only the high-performing ones and discarding the rest.

Q: Many brands and companies work extensively with Google Ads and Meta, which are paid platforms. How can they still attract an audience organically in today’s digital landscape?

A: Realistically, a base level of investment is necessary; otherwise, no one sees the content. But it is not about spending heavily at peak moments. For example, during Hot Sale events, competition for ad space is fierce, especially on the first and last days. Budgets deplete quickly due to high demand.

That is why we recommend building interest and leads well in advance. We create educational, value-driven organic content showcasing product benefits, user reviews, and use cases. With minimal investment, this approach generates interested leads that may have already interacted with a WhatsApp message or landing page before the sale even begins. This way, clients avoid the high cost-per-click or cost-per-acquisition that hits on event day and still build a strong, conversion-ready audience in advance.

Q: What is most important in delivering a compelling and satisfying user experience when developing a platform for e-commerce clients?

A: The first step is understanding how and why the user arrives at a store. If a user comes through content, one should not send them to a hard-sell page offering a 70% discount on a random product. That disconnect damages the experience and hurts conversion. Instead, the landing page should continue the narrative by offering relevant tips, additional information, or helpful recommendations. This contextual journey enhances trust and engagement.

We always begin with mobile-first design, ensuring the experience is smooth on smaller screens, and then analyze what happens from there. If users are dropping off, we investigate. Sometimes it is due to something as simple as a misplaced purchase button that appears below the fold.

Q: What are ID4YOU’s top priorities for growth, innovation, or expansion for the next 12–24 months? 

A: We have three main goals. First, we want every member of our team to fully integrate AI into their daily workflows. Not because it is trendy, but because it saves time, enhances creativity, and produces better outcomes for clients. The insights it generates often lead us to unexpected and powerful creative solutions.

Second, we aim to expand further into Mexico. We have worked with the Mexican Association of Online Sales (AMVO) since 2019, supporting Hot Sale, Hot Fashion, and Hot Travel events. Third, we are committed to Semillero Digital, a non-profit initiative born in Argentina that provides full scholarships for young people from low-income backgrounds, allowing them to study digital marketing and e-commerce. It is a win for everyone, for the industry, for employers, and most importantly, for the students, who might otherwise have limited career options. We are proud to be part of a project that has real social and professional impact.

ID4YOU is an integrated digital agency focused on digital marketing, communication, content, and design. It develops e-commerce platforms, websites, and multiplatform apps.