Holy Week Purchases to Reach MX$275 Billion: CONCANACO-SERVYTUR

During Holy Week, 96% of consumers have intentions to make purchases, according to a survey conducted by the Mexican Association of Online Sales (AMVO), while projections from the  Confederation of National Chambers of Commerce, Services, and Tourism (CONCANACO-SERVYTUR) suggest that purchases could soar to MX$275 billion this year, a 72% surge compared to 2023’s MX$160 billion. 

In terms of budgeting, 40% of respondents foresee maintaining their spending levels from the previous year, while 32% anticipate increasing their expenditures, indicating a trend towards heightened consumer activity during this period. Investments in airline tickets and hotel bookings are expected to witness an uptick of 23%, closely followed by expenditures on dining out and visits to tourist attractions. Additionally, 17% of respondents plan to indulge in more snacks than usual. 

Discounts and special wield significant influence over consumer decisions during Holy Week shopping. A notable 71% of buyers are drawn to discounts off the regular price, while 60% value the option to make purchases with interest-free monthly installments. The availability of discount codes and supplementary bank offers also holds sway.

Holy Week emerges as one of the key periods during the year when e-commerce activity surges, alongside events like Hot Sale and the December holidays. Spikes in e-commerce activity exceeding 29% have been observed in regions like southeast and central Mexico. States such as Tlaxcala, Chiapas, and Hidalgo have witnessed significant growth in online shopping activities.