Mexican Buyers Favor Service, Time Savings Over Price in 2025

Buyers in 2025 are demanding more than product availability, according to a new report from SIMO Consulting on shifting consumer behavior in Mexico. They now prioritize value, consistency, and efficiency in purchasing experiences.

Led by Angélica Sánchez, Director of Qualitative Studies, SIMO, the report highlights that omnichannel strategies have shifted from being a trend to a baseline expectation. Mexican consumers increasingly seek tangible benefits beyond price, such as time savings, personalized offers, efficient post-sale services, and consistent interactions across platforms.

The findings underscore a transformation in consumption habits, especially in Mexico City, where shopping behaviors have evolved significantly since 2020. Consumers from socioeconomic levels C- to C+ now seamlessly combine in-person visits with digital searches and transactions. The pandemic accelerated this shift, making online research a routine part of the buying process.

According to NielsenIQ, 80% of Mexican digital consumers compare prices at two to three stores before purchasing, and 44% wait for promotions. While price remains a key factor, other considerations now heavily influence purchasing decisions.

SIMO identifies two key consumer profiles: younger digital users and hybrid adult shoppers.

• Younger consumers rely on digital platforms to explore a broader range of brands, products, and price points. While in-store visits retain social value, digital channels dominate due to their convenience and variety.
   

• Older adults adopt a hybrid approach, alternating between physical and digital channels based on their needs. Their preferences include avoiding crowds, accessing home delivery, and benefiting from free returns. These habits indirectly save on fuel and parking, making digital shopping more appealing.
   

Both groups now consider online shopping an integral part of their consumption habits. Initially led by categories like apparel, footwear, and electronics, e-commerce in Mexico has expanded to food, plants, and furniture. While concerns about quality and delivery persist, inflation and consumption pressures have encouraged consumers to adopt new digital formats.

Reports from Capterra (2023) and AMVO (2024) show that the use of comparison apps in Mexico has nearly doubled in recent years. On average, Mexican shoppers spend 16 days per month researching products on their phones, exceeding the global average of 14 days. They also make greater use of delivery and in-store pickup services compared to consumers in other markets.

Modern consumers now expect coherent brand experiences across all touchpoints, including consistent pricing, cross-promotions, reliable customer service, and value-added services. This demand spans in-store interactions, websites, apps, and social media, emphasizing the need for seamless integration across channels.