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Transforming Real Estate Through Virtual Assistants, CRMs

By Víctor Hugo Prieto Cano - KRINO
CEO & Co-Founder


By Víctor Hugo Prieto Cano | CEO & Co-Founder - Thu, 09/29/2022 - 13:00

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The real estate industry is evolving thanks to proptech innovation and the adoption of tools like Customer Relationship Management (CRM) software. With the past COVID-19 pandemic, we started to see the successful implementation of solutions focused on life oriented to a digital space, where online sales via channels like WhatsApp continue to take a fundamental role in our daily interaction. 

The pandemic also hit the development of the real estate industry, forcing the shutdown of new and current construction projects. However, this event also played a key role in boosting the digitalization and improvement of commercial operations in the real estate business with proptech and the adoption of tools like CRMs.
According to the National Association of Realtors (NAR), millennials — the generation born between 1981 and 1996 — make up the majority of leads for the real estate business, representing 43 percent of homebuyers. Millennials are known for their preference for online solutions for buying things. Thanks to that, the real estate industry is evolving focused on those necessities. The industry in Mexico is facing a similar situation and according to a report by Mordor Intelligence, it is estimated that the housing demand in this country in the upcoming years is going to be driven by people under 30 years of age, which represents the majority of the country's population

Digital Solutions for New Challenges 

In our effort to offer solutions for new challenges in the real estate industry, it's common to hear from real estate agencies how fast the industry is changing thanks to technology. 
One tool that serves an essential role in this  is the CRM, which helps manage the information and all communications related to clients and leads. The CRM compiles and provides easy access to that information, making it easier to administer. There are many popular options like Salesforce Sales Cloud, Active Campaign or Pipedrive, as well as other solutions that are more focused on the real estate industry, such as PlanOk or Tokko Broker.

At Krino, we believe that automation is the key to getting the most out of our time and the tools we use on a daily basis. We believe that robots that act as virtual assistants for real estate will play a major role in the evolution of the industry, providing solutions as businesses adjust to a more digital era. Thanks to the integration of conversational robots and CRM software, we are helping in the transformation of the real estate industry in Latin America with the power of automation. Companies like Grupo Proyecta in Mexico are using our bots to boost the interaction with their leads.

How Real Estate Is Changing Through Automation

Chatbots are becoming a popular solution applied to online sales, thanks to their availability at any moment. To effectively automate a sales process, the bot needs to have access to real-time information about what is available to show; at the same time, the bot also needs to be able to effectively record data about who is interacting with it. In that case, the integration between the CRM software and the virtual assistant is key to obtaining optimal results.
At Krino, we have been working to build a virtual assistant for real estate that can adapt to the new challenges of the industry, where helping with lead qualification, offering attention at any time, and helping users with the selection process before buying, serves a major role in online sales. 
In our experience, we have seen that those final consumers who interact with our virtual assistant for real estate rate the experience as positive. On the other hand, with the evolution of technology and the development of more intelligent assistants, it's a certainty that this and more industries will transform their daily operations with the automation of processes through chat. 

A Look Into the Future 

As the implementation of robots as virtual assistants for real estate grows in popularity and effective communication with systems, such as a CRM, becomes part of the process, the integration of more polished AI will probably be the next step for the industry.

We have already seen how AI and robots have been evolving and expanding their capabilities. Examples are assistants such as Amazon Alexa, Google Assistant, or Siri, which are becoming the personal companions of many people in their daily activities. 
Robots and AI are closer than we think. They serve a role in the operation of many major companies and are transforming industries thanks to their capabilities. With a growing interest in online sales, it's a certainty that chatbots will continue to help companies be present for their clients at any moment. 
It's a reality that the real estate industry will be moving toward a more digital environment. Just look at how properties are being sold in digital spaces, such as the metaverse at this very moment. The internet is becoming the favorite place for many when it's time to search and negotiate the purchase of things we need. The house of our dreams is one of those things, and this is a trend that likely will only grow.

Virtual assistants for real estate will be part of the next evolution of the industry, given their capability to be available at any moment and target the needs of an online audience that desires immediate responses. 

Automation will continue to help us get the most out of our time and energy, allow us to  to focus on those areas that most require our total attention. 


Real Estate Market Analysis and Forecast 2022/2030 - Grand View Research

Covid pushes real estate into the future - NY Times

Residential Real Estate Market Report in Mexico - Mordor Intelligence 

Photo by:   Víctor Hugo Prieto Cano

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