Innovation Drives the Magic of Cinema

Q: What characteristics differentiate Cinemex from its main competitors?

A: Cinemex has been innovating and improving the cinema experience through comfortable facilities, stateof-the-art technology and a very high-quality service. The cinema exhibition industry has two strong players that hold more than 95 percent of the market. Cinemex ranks second in Mexico and is a strong ally for those service providers who support our offering. Cinemex is a consolidated exhibitor with presence throughout the country. Our strongest foothold is in Mexico City, which is the most important market for the company in Mexico by far. Cinemex’s motto is “The Magic of Cinema” and we deliver this through the combination of technology and high service standards.

Q: How has Cinemex improved the entertainment experience?

A: Cinemex offers several entertainment concepts aimed at different types of audiences. Our Platinum theater offers seat-side service and more spacious and comfortable seating. In our Premium theaters, the public can enjoy a comfortable armchair and an extensive offering of sweets. In addition to movie theaters, Cinemex offers a wide variety of venues that range from showrooms to concepts like Alboa and Arena. Alboa is an entertainment space that features elements like bowling and other games, sports bars and restaurants. Arena offers videogames and targets the millennial generation. Given everything we offer, Cinemex can be a strong ally to developers of shopping centers.

Q: Why did Cinemex choose to expand to the US and what advantages does it see in that market?

A: Today, Cinemex has 332 complexes in Mexico. Last year, we began operating in the US. The US market, despite having a large number of movie theaters, does not have the kind of cinema complexes that exist in Mexico. Our US operations include 37 cinemas and about 400 screens. We are positioning the company as the most exclusive brand in the US exhibition industry.

Q: How does Cinemex apply the concept of innovation to its cinematic experience?

A: Beyond the comforts and services provided, exhibitors can innovate with the audio and video technology and the type of room. Cinemex offers 2D, 3D and 4D rooms with IMAX video quality and Dolby Atmos audio. Laser projection is the latest revolution in cinema, as it offers deeper blacks, brighter colors and a sharper image. The next step for Cinemex is to offer rooms with laser projection. In addition, we want to continue involving the viewer in the cinematic experience thanks to our surround sound and 30,000W of power.

Q: What impact do stream platforms have on Cinemex’s activities?

A: Netflix and Amazon are positioning themselves as significant players and are investing in the production and distribution of film content. These platforms are also fighting for the opportunity to release films on their platform at the same time as cinemas, which puts exhibitors and studios at a disadvantage because it takes away the appeal of movies being premiered in theaters. As a result, it is important for the exhibition industry and studios to maintain adequate viewing windows at theaters before releasing the content on streaming platforms.

Q: What are Cinemex’s midterm goals?

A: Cinemex will continue with its expansion nationally and internationally. In Mexico, we want to increase our presence in those urban areas where there is not enough offer. However, the US is where we see the opportunity for expansion, given the demands and conditions of the industry in that country. In the mid and long term, we want to expand to other countries and grow our entertainment concepts like Alboa and Arena.