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Modern and scalable payments infrastructure for Latin America

Gastón Irigoyen - Pomelo
CEO & Co-Founder

STORY INLINE POST

Diego Valverde By Diego Valverde | Journalist & Industry Analyst - Thu, 06/20/2024 - 10:40

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Q: How has Pomelo performed in Mexico over the past year? 
A: Over the past year, we have experienced significant growth in Mexico, our largest and most strategic market in Latin America. We have consolidated our position as a leader in financial services infrastructure, facilitating debit, credit, and cryptographic card  issuing and processing for a wide range of clients, from technology companies to traditional sectors such as banking, retail and energy. 

Pomelo has had a positive reception in the Mexican market. Our ability to offer a modern and scalable payments infrastructure has been instrumental in addressing the needs of today's market, where companies are looking to rapidly expand their financial services regionally. 

Q: What are Pomelo’s key differentiators and strengths? 
A: We stand out by providing an end-to-end platform that enables companies to not only launch, but also rapidly scale their financial services across multiple countries in Latin America with a single technology integration. This means that our clients, whether they are technology companies or traditional players in the financial sector, can leverage our regional infrastructure to implement card solutions efficiently and with a high degree of flexibility.

We are focused on solving the historical problem of complexity and fragmentation in the integration of financial services in the region. Previously, companies faced significant challenges when trying to operate in multiple countries due to the lack of a unified infrastructure. Pomelo has overcome these barriers by offering a modern and robust solution that not only simplifies the initial launch process, but also facilitates ongoing expansion and management in different Latin American markets.

Q: What are the main challenges Pomelo's clients face in scaling digital financial services? 
A: The financial services industry faces significant challenges in scaling its digital operations due to the persistence of legacy infrastructures that are not aligned with the modern demands of consumers and fintech companies. Pomelo addresses these challenges by providing an advanced, regionalized infrastructure that enables banks and neobanks to rapidly launch and expand innovative financial services throughout Latin America. Our solution simplifies complex cross-country integrations, enabling rapid adoption of technologies such as instant payments and digital cards, empowering both traditional and digital institutions to compete effectively in the marketplace.

Q: Earlier this year, Pomelo announced a US$40 million investment for Latin America. How has this capital impacted your operations in the region? 
A: This investment had a significant impact on Pomelo's operations in Latin America, strengthening our ability to innovate and expand our financial infrastructure solutions in the region. About 40% of this figure is earmarked for Mexico, reflecting the strategic importance of this market within our strategy. 

Q: How does Pomelo's infrastructure help customers manage a wide range of payment methods, including credit, debit, and prepaid cards?  
A: Our infrastructure is designed to support our customers' scalability and convenience across a wide range of payment methods. We help clients issue and process credit and debit cards, including virtual and physical options in the six countries where we operate. 

For credit business management, we provide comprehensive software that enables clients to manage all aspects of the card life cycle, from customer enrollment to credit line management and regulatory reporting. Our cloud-based platform offers real-time and fully scalable management, ensuring that our clients can operate efficiently in a dynamic and secure digital environment. 

Q: How does Pomelo ensure that its APIs are robust, secure and easy for customers to integrate? 
A: Our APIs are designed to offer seamless and efficient integration, allowing customers to access and use our technology solutions with minimal human intervention. We also have a dedicated integration team that works closely with customers throughout the entire process, from initial configuration to implementation and beyond, ensuring a seamless integration experience tailored to each customer's specific needs.

Pomelo takes a rigorous approach to cybersecurity, preventing and mitigating potential leaks and threats. We have recognized cybersecurity certifications such as PCI DSS and ISO 27001, which ensure compliance with the highest standards in data protection in financial transactions. We also comply with the requirements set forth by Visa, Mastercard, and local regulators. We continuously implement advanced security measures, including constant monitoring, robust encryption techniques, and regular audits to ensure the integrity and confidentiality of our customers' information. 

Q: How does Pomelo's platform use data analytics to provide insights and improve decision-making for its clients? 
A: Through our dashboard and business management platform, we provide clients with access to real-time transactional data, which they can easily integrate into their own systems via APIs. This way, clients can monitor purchase behaviors, transaction volume, and physical and virtual card use, among other key metrics. We also implement advanced predictive models for fraud prevention, allowing clients to set up real-time rules for authorizing, declining, or reviewing transactions, including direct chargeback management with Visa and Mastercard. 

We proactively use analytics to create customized financial products for end users. Our ability to analyze user behavior patterns and preferences allows us to develop customized offerings that fit the specific needs of each customer segment, including tailoring security features, transaction limits and additional benefits based on the user's profile and trends observed in their transactions. 

Q: How does Pomelo navigate the complex regulatory environment in the financial sector in Mexico, and how do you help your clients do the same? 
A: We actively engage with local and regional regulators, participating in discussions and complying with required certifications and licenses. We believe that regulation is crucial to protect the financial system and all its participants, and we promote regulatory innovation to adapt to market changes. We also make it easier for clients to comply with regulations by offering integrated tools for regulatory reporting and compliance, ensuring that they operate within a secure and up-to-date legal framework while focusing on business growth.

Q: What does success look like for Pomelo in the short term and what specific goals and milestones does the company have for 2024?
A: We have ambitious targets for 2024, with plans to double our turnover from 2023. Mexico will play a crucial role, accounting for about 40%. We are focused on ensuring that all our card-related products in Mexico are at the forefront of innovation, with the ability to use functionalities such asApple Pay, Google Pay, 3DS, dynamic CVV, and offering the business functionalities demanded by our customers.

Q: What are Pomelo's medium and long-term priorities, strategic objectives, and initiatives for sustainable growth and development?
A: Our medium and long-term priorities focus on continuing to innovate and consolidate our leadership in card issuing and processing in Latin America, which involves expanding and strengthening our value proposition in key markets such as Mexico, Brazil, Colombia, Argentina, Chile and Peru. We also aspire to play a relevant role in other realms of the financial services infrastructure in Mexico and the region as a whole.

Pomelo is a modern payments infrastructure company that helps its customers launch and scale their debit, credit and corporate card businesses throughout Latin America.
 

Photo by:   Mexico Business

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