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The Importance of Digital Teams in the Pharmaceutical Industry

By Alex Ruiz Bernal - Multiplica
Health Global Head

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Alex Ruiz Bernal By Alex Ruiz Bernal | Customer Success Head - Tue, 01/17/2023 - 16:00

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Digital transformation has been at the forefront of business conversations in recent years. The term has been utilized across all industries and geographies, including the Mexican healthcare industry and its pharmaceutical companies. However, a successful modernization requires much more than good intentions. How can liquid digital teams help transform the sector?

The present state of the pharmaceutical industry in Mexico is encouraging and its future is promising. In recent years, Industry 4.0 in the country has shown great progress and significant growth.

From improvements in user support to more efficient medicine production, technology has been the catalyst for everything. According to the Mexican HealthTech Association e-consulting has quadrupled since 2018, and the use of digital medical prescriptions has increased threefold.

That's not all, however. New technologies have transformed the way in which pharmaceutical companies operate. 

Of course, it should be noted that many of these strategies are often born as isolated initiatives, with no plan for achieving real and profound change. The consequences of not viewing these initiatives as part of a cohesive plan are detrimental to significant improvements in operations and long-term growth. 

Global Digital Challenges Ahead 

Many healthcare companies are striving to develop well-defined digital products, but most lack a comprehensive digitization strategy. This lack of planning hinders their ability to adapt and grow over the long term. 

Additionally, most companies lack a layer capable of managing the 360° digital experience of the various stakeholders. As a result, the different teams that make up pharmaceutical and healthcare companies continue to work in isolated and individualized silos, without an integrated experience and a common plan that unifies and provides visibility to all efforts.

What Are Liquid Digital Teams?

Liquid digital teams are centralized multidisciplinary teams responsible for both the development and implementation of the digital strategy. These teams drive change within the organization and, more importantly, improve the customer experience. 

It is common for companies in the sector to not always know how to approach their own digitization processes, given that their core business is medicine, not technology or new methodologies. 

The proposal and philosophy behind the digital teams transforming the healthcare industry in Mexico is based on a profound change of mindset.  

Liquid digital teams perform consultative work with the organization, identifying available resources, correcting or suggesting processes, and then proposing the best technologies to be implemented.

3 Benefits of Liquid Teams

  1. Increased attraction and retention of digital talent

The demand for tech profiles is on the rise and will continue to grow. With the expansion of digitalization, which is happening globally at a faster or slower pace depending on each case, digital talent is increasingly sought-after. It also goes without saying that talent is perfectly aware of this. 

Attracting and retaining talent is a difficult art to manage, besides being costly and stressful for companies, which is why having liquid teams allows the development of an ecosystem that can attack the different challenges the organization faces. 

The approach of liquid digital teams proposes the creation of internal processes focused on the well-being and demands of team members. This leads to a significant decrease in turnover, resulting in operational improvements and go-to-market optimization. 

  1. Increased visibility and integration of innovative processes

The pharmaceutical and healthcare industry is at an explosive, high-growth moment. The demand for more processes (internal and external), product and service digitization continues to rise, yet many companies appear to be falling behind. 

This is because  most of them cannot integrate their attempts at modernization and digitization. A common example is those that were able to develop a very nice mobile application, but whose internal logistics, distribution and e-commerce processes were disastrous, resulting in internal attrition and a poor relationship with the public.

Digital changes required by the industry need a new approach. The big challenge ahead is to break down information silos that are impeding communication and decision-making. To do this, liquid teams offer the possibility of working with exchange-based schemes, encouraging shared progress and team engagement under a unified strategy.  

In this way, the digitization plan is ongoing and progressive, so that the teams, available resources and investments are utilized to the fullest extent possible.  

  1. Optimized usage of data

Digital teams have the ability to transform data into information, contributing to better decision-making. Its range of action allows companies both to improve their own digitization processes, as well as to use it for new digital products and solutions offered to the market.  

By analyzing large volumes of data, liquid teams can identify the latest industry trends, thus gaining a better understanding of the public; and analyze behavioral patterns to adapt to the needs of clinicians.  

By working with liquid teams, companies can define their digitization plan and provide it with the fundamental entity required to make the transformation successful.  

As more companies recognize the benefits of digital transformation, we will see even greater improvements in this vital industry's efficiency, effectiveness, and customer service. Is your company ready to accelerate digitization in 2023?

Photo by:   Alex Ruiz

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