Mexico Aims to Cut Childhood Sugar Intake to Curb Chronic Disease

Mexico’s health authorities are intensifying efforts to reduce sugar consumption among children as part of a broader strategy to prevent chronic diseases such as obesity, diabetes, and dental cavities.

David Kershenobich, Mexico’s Minister of Health, says that early exposure to sugar significantly increases the risk of developing noncommunicable diseases later in life. “If we can prevent children from developing a tolerance and addiction to sugar, it would be the most effective way to stop the progression of obesity, diabetes and tooth decay,” says Kershenobich.

Medical evaluations conducted in public schools found that 39% of children assessed presented with overweight or obesity, while 38% showed signs of visual impairment, says Kershenobich. Additionally, 59% were found to have dental cavities, which he attributed to high sugar intake.

Kershenobich explains that sugar stimulates dopamine release and hormonal responses that can lead to addiction. This effect is amplified by external stimuli such as marketing and the sensory appeal of ultra-processed foods. He also warns that excessive sugar consumption disrupts insulin production and contributes to metabolic disorders, especially when derived from sources with no nutritional value. He adds that naturally occurring sugars present in fruits are absorbed differently due to the presence of nutrients such as fiber, vitamins, minerals, antioxidants, and proteins.

As part of its national public health policy, the federal government has launched the “Vive saludable, vive feliz” initiative. The strategy aims to reach 12 million students across 90,832 public elementary schools. Key components include the application of fluoride treatments every six months to help prevent tooth decay, and the enforcement of new regulations banning the sale and promotion of sugary drinks and junk food within school premises. These rules took effect on March 29, 2025.