Short-Term Rentals Crucial as World Cup Hotel Rates Soar: AMVITUR

The Mexican Association of Tourism Housing (AMVITUR) reported that hotel rates in Mexico City for the 2026 FIFA World Cup are registering increases of up to four times the current average. This adjustment exceeds projected hikes in United States and Canadian host cities, where rates are estimated to rise between 55% and 92%, according to data from Lighthouse Intelligence.

Sean Cázares, General Director, AMVITUR, stated that these atypical market conditions could limit availability for travelers booking late or traveling outside corporate packages. He indicated that short-term rentals serve as a solution to manage demand and avoid saturation as match schedules are finalized.

Deloitte estimates that approximately 44,000 visitors will opt for short-term rentals during their stay in Mexico City, accounting for more than 274,000 occupied nights. This segment is projected to generate a direct economic impact of US$87 million in the city, along with over US$13 million in income for local hosts.

AMVITUR noted that FIFA recognizes alternative accommodations as part of its official hosting solutions. Cázares emphasized that these properties allow for the distribution of economic benefits beyond traditional tourist corridors and offer immediate availability to complement hotel infrastructure.

Hotel Rates Surge by 961%

An analysis by The Athletic indicates that hotel costs in Mexico City have increased by an average of 961% for dates surrounding the 2026 World Cup, the highest increase among all host cities. The report cites specific examples, such as Le Meridien Mexico City Reforma, where rates rose from US$157 to US$3,882 per night following the group stage draw, an increase of 2,373%. Similarly, the Hampton Inn & Suites in the Historic Center rose by 637% to US$781, while the City Express Junior in Toluca increased by 931% to US$660.

The analysis, conducted on Dec. 8, 2025, via Marriott and Hilton platforms, noted that most inventory in the capital was already sold out, contributing to price spikes in remaining units. Monterrey and Guadalajara ranked second and fourth for price hikes among host cities, with average increases of 466% and 405%, respectively. In comparison, Paris recorded a 141% increase during the 2024 Olympics, reported El País.