USG Strengths Leadership in Innovation

USG, a world leader in the manufacturing of lightweight construction systems, ratified its leadership of the industry with its participation in Expo CIHAC 2024.

At its spectacular two-level stand for this edition of the Expo, the company, renowned for its creation of flagship brands such as TABLAROCA® (drywall) and DUROCK FORTE®, presented its most innovative construction solutions that are already making their mark on the evolution of the key industrial, residential and commercial sectors driving Mexico’s economic development.

"We want to continue creating value for our customers in these sectors that nowadays require new construction technologies to meet strict sustainability and quality criteria, shorten construction times and, above all, result in improved spaces and a better quality of life," explained Luis González, USG’s chief commercial and marketing officer.

The company, which was founded over 120 years ago, is presenting projects that have, for the first time, been built using 100% lightweight construction systems. Even though its brands are already known throughout the world for their high performance as inside walls, outside walls and ceilings, it is now offering structural systems that combine the strength of steel and the resistance of concrete in USG STRUCTO-STEEL®.

"These are fitted spaces with all the advantages of our solutions, where safety is primordial, as shown by their resistance, seismic, acoustic, and thermal performance and fire retardancy; in other words, we are at the forefront of innovation," added González.

The most innovative solutions include USG STRUCTO-STEEL®, the most advanced galvanized steel construction system that operates as a load system supported by a concrete panel; USG STRUCTO-CRETE® and products for inside and outside walls, such as TABLAROCA®, DUROCK FORTE® and SECUROCK®, that adapt to each project’s needs.

"Our participation in Expo CIHAC 2024 has allowed us to show how we are redefining the standards of construction in Mexico and the world of today, where we can offer a broad portfolio of products for every sector," said González.

He also emphasized that there is a great opportunity for the company to provide the best solution for Mexico’s existing demand for housing as well as for commercial and mixed-use developments and convenience stores, which can be built in just three weeks.

The reduction of construction times from three months to three weeks implies a significant return on investment for developers. This is also the case for the industrial sector,  which is experiencing a major boom brought about by nearshoring and the growing demand for large-scale infrastructure, such as industrial bays and logistics centers that are required to meet strict criteria for sustainability and long-term guarantees.

The company’s innovations have earned the trust of developers and architects who have at last found the ideal solution for getting top quality construction in record time.