Bridge49: Tech Alliance to Boost US-Mexico Nearshoring

The US-Mexico Foundation (USMF) and the American Chamber/Mexico (AmCham) have joined forces to launch Bridge49: The Nearshoring Tech Alliance. This alliance unites six leading B2B tech companies to harness cutting-edge technology and innovation, aiming to address critical challenges in logistics, procurement, supply chain tech, modern finance, and manufacturing within the Mexico-US trade corridor.

"Nearshoring is the future of US-Mexico trade, and Bridge49 is dedicated to paving the way with innovative solutions. By uniting top tech companies from both nations, we are creating a powerhouse of knowledge and resources that can tackle the unique challenges of cross-border trade," says Enrique Perret, Director, US-Mexico Foundation, and Chair, Bridge49.

According to the press release, the Mexico-US trade lane is one of the largest and fastest-growing in the world, with annual trade volumes surpassing US$799 billion in 2023. Furthermore, nearshoring is gaining momentum, emphasizing the need for innovative solutions to bolster supply chain resilience and efficiency. For the first time in over two decades, US imports from Mexico have exceeded those from China, signaling a shift in global trade dynamics.

The founding members of Bridge49 represent a diverse array of expertise, each bringing unique solutions:

• Auba: Predicts supply chain delays and disruptions before they impact finances.

• Marco: A fintech platform revolutionizing international trade finance.

• Nuvocargo: Modernizes the process of moving freight between the United States and Mexico with advanced logistics and technology.

• Prima: Simplifies sourcing from Mexico, manufactures customized products, and operates complex industrial projects.

• Pulsar: An Industry 4.0 platform providing real-time production control and overall equipment effectiveness (OEE) monitoring to enhance manufacturing productivity.

• Transmute: Automates global customs operations using digital twin technology for trusted trade.

Bridge49 aims to bridge the significant gap in cross-border technology by promoting thought leadership and market solutions to maximize nearshoring potential. The alliance is committed to developing and sharing knowledge through whitepapers, reports, and research, offering valuable insights and best practices in the nearshoring industry.

Engaging with industry leaders, Bridge49 will participate in conferences, customer advisory councils, and executive roundtables to ensure innovative solutions reach a broader audience, enhancing nearshoring operations daily. 

"Bridge49 represents a significant step forward in optimizing US-Mexico trade through technology and innovation. By bringing together top tech companies, we are poised to address the unique challenges of cross-border trade and unlock new levels of efficiency and resilience," says Claudio Gonzalez, Vice President of Growth, Nuvocargo, and Vice Chair, Bridge49.