Podcast
The Golden Age of Logistics in Mexico
By Jordy Ulloa | Mon, 01/22/2024 - 07:00
Mobility
The Golden Age of Logistics in Mexico
Karina Lerma, CEO and Managing Director, Fracht Mexico, talks about being in charge of a large global company while being an entrepreneur, creating recognition by being Messi’s team logistics sponsor, and placing quality and reliability over company size.
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Karina Lerma & Fracht (0:51)
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What drew Karina to the freight industry and Fracht (1:39)
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How Fracht balances efficiency with the nuanced demands of various industries (3:44)
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Fracht’s unique culture (4:57)
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Fracht’s sponsorship of Messi’s Inter Miami (6:21)
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The challenges of overseeing the entirety of a supply chain (8:08)
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Fracht’s vision of service (10:10)
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Karina’s passions & interest outside work (12:24)
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Keeping work-life balance as a CEO & as an entrepreneur (14:11)
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Karina’s experience as a logistic entrepreneur (16:55)
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Why be the CEO of a company and have your own business? (18:58)
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Karina’s advice (20:48)
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Karina’s book recommendations (22:58)
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