Well-Being Programs / TAG for Tolls Roads

Well-Being Stores Operating Nationwide. María Luisa Albores, Head, Food for Well-Being, reported that by the end of June 2025, a total of 25,164 Well-Being Stores were operating across 2,234 municipalities in Mexico. These stores are currently serving approximately 66.3 million people and provide an average savings of 20.4%. Albores expects the program to reach 30,000 stores by the end of Sheinbaum’s presidential term. She also noted that 16,220 stores have been repainted and 6,553 rehabilitation cards have been distributed to support store improvements.

Farmers Programs. Leonel Cota, Deputy Minister of Agriculture, said the government is running specialized programs aimed at rural populations. The Production for Well-Being program supports over 2 million small-scale farmers with less than 5ha of land and reached full coverage in May. The Bienpesca initiative, which assists around 200,000 fishers, has also been fully implemented. Meanwhile, the Fertilizer Program is active in all 32 states and is expected to deliver 1Mt of fertilizer to 2 million producers by August. Cota added that the Food for Well-Being  and Milk for Well-Being programs are projected to benefit a combined total of 7 million people by December 2025.

Chocolate for Well-Being. Albores announced that the institution is supporting 1,803 small cacao producers in Tabasco and Chiapas through a sourcing initiative backed by an investment of MX$34 million (US$1.9 million). This funding is aimed at producing Chocolate for Well-Being, which is available in three varieties: chocolate bars, powdered chocolate, and table chocolate. The chocolate bar contains 50% cacao and is sold in 20g portions for MX$14. The powdered chocolate, made with 30% cocoa, is priced at MX$38 per bag. Meanwhile, the table chocolate, which contains 35% cacao, is available for MX$96.

TAG. Addressing the recent announcement that cash payments will be phased out in favor of electronic TAGs, Sheinbaum emphasized that a new card system will be introduced to ensure accessibility for all citizens. She also added that the initiative seeks to streamline vehicle access and increase federal revenue. 

“We will develop a card that removes current limitations and is accessible to everyone. This is not about harming drivers or creating a business, but about reducing cash use to boost federal revenue and ease toll booth transit,” said Sheinbaum.