Granolín Lands in Walmart Mexico with US$1.5 Million Seed Funding

Chilean foodtech startup Granolín has expanded into Walmart Mexico, raising US$1.5 million in seed funding to support its growth in North America. Founded in 2017, Granolín is now available in roughly 430 Walmart Mexico stores, marking its first major international retail presence.  

Granolín’s entire product lineup–including granolas, muesli, bars, and nuts–is additive-free, packaged in compostable materials and biodegradable boxes, and tailored to high-protein, keto, and vegan preferences. Founder Flavia Torrent said the company's entry into Mexico supports the brand’s mission to “democratize healthy eating,” aiming for US$10 million in sales within the next two years. 

To  drive expansion, Granolín appointed Eugenio Gómez-Lobo as chief operating officer. An agronomy expert with more than 25 years in the Latin American food industry, Gómez-Lobo highlighted the company’s potential with its new clean-label, high-protein “Keto Protein” line. “Granolín has everything it needs to scale in a market currently valued at US$4 billion and projected to reach US$6 billion by 2030,” he said, adding that “Mexico is just the beginning.”

Granolín’s international growth has been supported by institutional partners including Banco BCI (through its Scale Up program), Banco Estado, ProChile, Corfo, and Transforma Alimentos. The startup is already present in more than 200 stores in Chile and over 130 Walmart outlets across Central America, including Costa Rica, Nicaragua, Honduras, El Salvador, and Guatemala. Building on its success in Mexico, Granolín plans to enter the US market by 2027.