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Gender Equality in Advertising: Not About Luck, but Decisions
By Angélica Mayor - Thu, 04/04/2024 - 12:30
We do not need a standardized approach; we need a fair and equitable environment. That is the key to leadership, writes Angélica Mayor Gallo.
https://mexicobusiness.news/tag/advertising
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The Salesperson as the Main Added Value for the Customer
By Víctor Tello - Fri, 03/29/2024 - 12:00
Closing a sale will depend mostly on the salesperson’s technical and commercial skills, which is their ultimate added value, writes Victor Tello.
2024: Toward a Programmatic Future
By Francis Petty - Thu, 01/25/2024 - 13:00
How can we use technology strategically to move past short-sighted goals and meaningfully connect with audiences? Francis Petty takes a look.
The Rise of Retail Media and the Challenges of a Booming Industry
By Francis Petty - Wed, 12/13/2023 - 13:00
AI-powered programmatic advertising is the key to enabling new opportunities and growth that benefit all, writes Francis Petty.
CFE SIM Cards, AI Applications, Meta’s Biased Censorship
By Tomás Lujambio - Thu, 12/07/2023 - 10:00
CFE SIM cards extend services to underserved communities, business leaders discuss AI applications, and Meta faces criticism for biased censorship.
Meta Criticized for Discriminatory Censorship
By Tomás Lujambio - Tue, 12/05/2023 - 13:27
A Palestinian advocacy group found that Meta was consistently employing algorithmic censorship to delete Arabic posts from its platform.
Health Literacy A Crucial Factor in Improving Medication Access
By Yessika Moreno - Thu, 06/01/2023 - 09:00
The ability to obtain, comprehend and use information to make informed decisions is a crucial factor in preventing diseases, writes Yessika Moreno.
Flexible Ideas Drive Brand Growth
By Luca Nan - Thu, 05/11/2023 - 15:00
Liquid creativity has become one of the fundamental pillars to drive the growth of brands in the digital age, writes Luca Nan.
US Disappointed as Mexico Retains Partial Ban on GM Corn
By Eliza Galeana - Wed, 02/22/2023 - 13:46
Catch up with the week’s most important agribusiness news. Do not miss your weekly Agribusiness & Food Roundup!
Food Companies Used Influencers to Sell Junk Food to Children
By Eliza Galeana - Mon, 02/20/2023 - 18:41
A study exposed misleading social media ads targeting children to convince them to consume junk food.