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By Eduardo Castañeda - Tue, 01/13/2026 - 07:00

USMCA, World Cup 2026, and AI will drive Mexico's IP strategy and IMPI reforms to combat piracy and protect innovation, writes Eduardo-Castaneda.

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https://mexicobusiness.news/tag/ambush-marketing

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By Eduardo Castañeda - Wed, 07/16/2025 - 07:00

The 2026 World Cup means strict FIFA IP enforcement. Companies must avoid ambush marketing to prevent legal issues, writes Eduardo Castañeda.