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By Patricia Kaim - Wed, 08/05/2026 - 11:00
FIFA relies on a strict legal framework and IP rights to protect sponsorships, broadcasting, and assets internationally, writes Patricia Kaim.
https://mexicobusiness.news/tag/ambush-marketing
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By Eduardo Castañeda - Wed, 07/15/2026 - 07:00
Mexico has updated its IP and copyright laws to regulate artificial intelligence and protect digital content, writes Eduardo Castañeda.
By Eduardo Castañeda - Fri, 05/15/2026 - 07:00
Mexico’s new FLPIP rules classify ambush marketing as an offense, creating risks for brands during the 2026 World Cup, writes Eduardo Castaneda.
By Luis Lopez Linaldi - Fri, 05/01/2026 - 08:00
Mexico’s World Cup 2026 marketing requires strict legal discipline to navigate FIFA rights, influencer laws, and COFEPRIS, writes Luis Lopez.
By Fernando Mares - Tue, 04/28/2026 - 14:54
The new IP Law reform slashes patent wait times from five years to one and introduces provisional applications to accelerate Mexican innovation.
By Santiago Zubikarai - Wed, 04/22/2026 - 07:00
Mexico's reformed IP laws speed up trademarks and patents, addressing AI infringement and World Cup 'ambush marketing,' writes Santiago Zubikarai.
By Eduardo Castañeda - Tue, 01/13/2026 - 07:00
USMCA, World Cup 2026, and AI will drive Mexico's IP strategy and IMPI reforms to combat piracy and protect innovation, writes Eduardo-Castaneda.
By Eduardo Castañeda - Wed, 07/16/2025 - 07:00
The 2026 World Cup means strict FIFA IP enforcement. Companies must avoid ambush marketing to prevent legal issues, writes Eduardo Castañeda.
