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The ROI of Emotion: Brand as a Financial Defense
By Ana Ramos - Thu, 12/11/2025 - 08:30
Pivoting from cold data to emotional branding can fix retention and unit economics, proving purpose drives profitability, writes Ana Ramos.
https://mexicobusiness.news/tag/ana-ramos
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This Is How AI Will Impact Beauty and Wellness Industry
By Ana Ramos - Thu, 06/01/2023 - 11:00
AI has the potential to greatly impact the beauty and wellness services industry but the main service jobs will never be replaced, writes Ana Ramos.
Dealing With Failure as an Entrepreneur in Latin America
By Ana Ramos - Wed, 02/08/2023 - 12:00
Failure is an opportunity to come back stronger and more prepared for the next challenge. Ana Ramos provides her tips on dealing with it.
Build to Deliver Value, Not What You Want
By Ana Ramos - Thu, 12/15/2022 - 13:00
The most important team is the company aligned as one single team to improve its ability to collaborate and make magic happen, writes Ana Ramos.
Startups: The True Drivers of Social Impact
By Ana Ramos - Thu, 09/29/2022 - 11:00
Startup incentives are aligned to prioritize the user/customer so the probability of having a positive social impact is imminent, writes Ana Ramos.
Empowering Beauty and Wellness Professionals to Be Independent
By Ana Ramos - Thu, 07/28/2022 - 09:00
When professionals have their own products and can provide at-home services, the benefits can be enormous, writes Ana Ramos.
Professionalizing At-Home Services in LatAm
By Ana Ramos - Thu, 05/19/2022 - 13:00
At-home services are on the rise, along with the need to provide tools and training for a more service providers, writes Ana Ramos.
Embedded Finance in Latam’s Beauty and Wellness Market
By Ana Ramos - Fri, 03/25/2022 - 09:00
The hype in the Latam fintech space is on people with full-time jobs and credit scores. The bigger opportunity is elsewhere, writes Ana Ramos.
The Untapped Prospects in Latam’s Booming Beauty, Wellness Market
By Ana Ramos - Wed, 12/08/2021 - 13:57
Despite a booming US$34 billion market, why are there no unicorns in the Latin American beauty and wellness services sector?
There’s No Magic Pill To Make You an Entrepreneur
By Ana Ramos - Fri, 09/03/2021 - 12:54
Part of the triumph of entrepreneurship is invisible to the public. It’s a process carried out in silence and without spectators, writes Ana Ramos.