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By Juan Pablo Baeza Prado - Wed, 01/14/2026 - 08:00
In Latin America’s B2B sector, lasting success comes from outcomes and trust-based relationships over pure technology, writes Juan Pablo Baeza.
https://mexicobusiness.news/tag/b2b-sales
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By Cristian Martinez Roldan - Tue, 11/25/2025 - 07:30
B2B sales in 2026 demands hyper-personalization, while Intent data is essential for precision prospecting, writes Cristian Martínez Roldán.
By Carolina Salinas Garcia - Fri, 04/18/2025 - 07:30
Easter shifts consumer behavior in Latin America and brands must adapt with emotional content and local campaigns, writes Carolina Salinas Garcia.
By Víctor Tello - Mon, 02/10/2025 - 06:00
Salespeople will continue to run a low risk of being replaced by AI, writes Víctor Tello. Here, he outlines his reasoning.
By Sofía Hanna - Thu, 01/26/2023 - 09:00
Catch up with the week’s most important finance news. Do not miss your weekly Finance Roundup!
By Cinthya Alaniz Salazar - Wed, 03/16/2022 - 08:56
Drift announces the consolidation of its core services to provide a holistic solution to B2B sales.
