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By Luca Nan - Fri, 09/26/2025 - 07:00
Agencies are becoming strategic partners and must embrace collaboration and tech to add value and drive growth for their clients, writes Luca Nan.
https://mexicobusiness.news/tag/brand-loyalty
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By José Soto - Thu, 09/11/2025 - 06:30
Three levers — AI that amplifies, automation that orchestrates, and analytics that guides — are accelerators of real connection. José Soto explains.
By Thiago Goncalves - Wed, 08/20/2025 - 08:30
Conversational AI is transforming customer service in Mexico by providing continuous, personal, and contextual support. Thiago Goncalves explains.
By Agostina Luzzi - Tue, 08/19/2025 - 07:00
Brands must use a simple, consistent message across all platforms to break through the advertising clutter and build trust, writes Agostina Luzzi.
By MBN Staff - Mon, 08/04/2025 - 10:00
Mexican shoppers shift to cheaper, local goods amid tariff fears, as NIQ finds rising price concerns despite limited awareness of US measures.
By Mariana Allende - Wed, 05/14/2025 - 15:38
Amid inflation, 69% of Mexican consumers prefer store brands, driven by price sensitivity and changing views on quality.
By Mauricio Martínez - Tue, 04/29/2025 - 08:30
Mauricio Martínez explores how brands can build pricing power to stay profitable and resilient amid economic uncertainty.
By Fernando Padilla - Thu, 01/16/2025 - 08:00
Fernando Padilla outlines four key strategies to improve your sales and achieve successful results.
By Antonio Castro - Thu, 10/03/2024 - 14:00
One of the main attractions of omnichannel for consumers is the possibility of receiving personalized shopping experiences, writes Antonio Castro.
By MBN Staff - Fri, 09/13/2024 - 20:29
Fresh Del Monte Produce ranked eighth in Newsweek's 2024 list of the World’s Most Trustworthy Companies in the Food & Beverage category.
