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Premium Scandinavian OEM Undergoes Intriguing Brand Rebirth
Luis Gerardo Sánchez
Managing Director
Volvo Auto de México
Volvo has broken its own sales record for two consecutive years, reaching a volume of approximately 435,000 units.
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Fleet Leasing Seeing Relative Upsurge in Demand
Jörg Pape
CEO
Volkswagen Bank
Volkswagen had already created direct banking activity in Germany in the early 90s, sustained by the reputation of the Volkswagen Group.
Insight
Luxury Demand Balanced by Strategic Exclusivity
Rodrigo González
Director General
Ferrari & Maserati México
When it comes to luxury cars Italian vehicles represent the cream of the crop, counting such reputable names as Ferrari and Maserati among their ranks
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Promising Sales Figures Encouraging Customer-Focused Strategies
Miguel Barbeyto
Senior Director
Mazda de México
When Mazda entered the market in 2005, the company was able to overcome the difficulties in the industry by launching a new generation of products
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Attacking a Familiar Market with New Requirements
Gabriel López
President and Director General
Ford de México
"Our approach is truly demanding in terms of what we expect from our engineers, but we are quite pleased about the quality of service we are…
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