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By Patrick Aedo - Mon, 07/20/2026 - 08:00
Brand strategy must guide AI adoption to gain true marketing value and operational optimization, writes Patrick Aedo.
https://mexicobusiness.news/tag/brand-strategy
More Agribusiness & Food
By MBN Staff - Tue, 06/30/2026 - 22:44
Alsea will open the first Chipotle Mexican Grill location in Mexico, marking a key step in its strategy to expand international brands.
By Aura Moreno - Thu, 04/30/2026 - 16:20
The Mexican restaurant group marks 19 years by honoring its founder, unveiling a brand manifesto, and formalizing an inclusion alliance.
By Orlando Osorio - Fri, 03/27/2026 - 08:30
LLMs are shifting marketing toward meritocracy, revitalizing digital PR and video as key drivers for brand discovery, writes Orlando Osorio.
By Emanuel Westdorp - Thu, 12/18/2025 - 07:30
Liquid brands rely on authenticity to maintain brand identity and achieve a sustainable competitive advantage, writes Emanuel Westdorp.
By MBN Staff - Fri, 10/31/2025 - 18:06
Mondelez International is using generative AI to create marketing content.
By MBN Staff - Mon, 10/13/2025 - 15:23
Mexican shoppers embrace online browsing, but traditional retail stays key; 9 in 10 buy after ads, and 40% research both channels before purchase.
By MBN Staff - Mon, 09/15/2025 - 08:00
Tapestry warns US tariffs could cost US$160 million in FY2026, with full offset by 2028; Southeast Asia imports face higher duties.
By José Soto - Thu, 09/11/2025 - 06:30
Three levers — AI that amplifies, automation that orchestrates, and analytics that guides — are accelerators of real connection. José Soto explains.
By Emanuel Westdorp - Thu, 08/28/2025 - 06:00
A strong brand is a key strategic asset for startups from their inception, ultimately helping them secure funding, writes Emanuel Westdorp.
By Diego Valverde - Wed, 08/06/2025 - 09:10
Guess featured AI-generated models in Vogue's August 2025 issue, igniting debate over tech’s role, ethics, and disruption in fashion marketing.
