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By Emanuel Westdorp - Thu, 12/18/2025 - 07:30

Liquid brands rely on authenticity to maintain brand identity and achieve a sustainable competitive advantage, writes Emanuel Westdorp.

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https://mexicobusiness.news/tag/brand-strategy

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By MBN Staff - Fri, 10/31/2025 - 18:06

Mondelez International is using generative AI to create marketing content.

By MBN Staff - Mon, 10/13/2025 - 15:23

Mexican shoppers embrace online browsing, but traditional retail stays key; 9 in 10 buy after ads, and 40% research both channels before purchase.

By MBN Staff - Mon, 09/15/2025 - 08:00

Tapestry warns US tariffs could cost US$160 million in FY2026, with full offset by 2028; Southeast Asia imports face higher duties.

By José Soto - Thu, 09/11/2025 - 06:30

Three levers — AI that amplifies, automation that orchestrates, and analytics that guides — are accelerators of real connection. José Soto explains.

By Emanuel Westdorp - Thu, 08/28/2025 - 06:00

A strong brand is a key strategic asset for startups from their inception, ultimately helping them secure funding, writes Emanuel Westdorp.

By Diego Valverde - Wed, 08/06/2025 - 09:10

Guess featured AI-generated models in Vogue's August 2025 issue, igniting debate over tech’s role, ethics, and disruption in fashion marketing.

By MBN Staff - Mon, 08/04/2025 - 13:10

Anker Innovations debuts in Mexico with charging, audio, and smart home tech, kicking off its Latin American expansion.

By MBN Staff - Thu, 07/10/2025 - 12:45

Ferrero to acquire WK Kellogg for US$3.1 billion, expanding in North America and diversifying beyond chocolate and ice cream.

By MBN Staff - Fri, 06/20/2025 - 08:25

The UN Global Compact launched the CMO Blueprint for Sustainable Growth to guide marketing leaders toward long-term environmental and social value.