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Why Knowing Your CPA Is Essential for Digital Marketing ROI
Why Knowing Your CPA Is Essential for Digital Marketing ROI
By Carolina Salinas Garcia - Mon, 06/02/2025 - 06:30
Mastering CPA is key to digital marketing success. Track, optimize, and align it with long-term customer value. Carolina Salinas Garcia explains.

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Optimizing Service Sales Through Chatbots
Optimizing Service Sales Through Chatbots
By Carolina Salinas Garcia - Tue, 07/23/2024 - 08:00
One of today’s most relevant trends is the use of chatbots combined with call centers and hybrid AI tools, writes Carolina Salinas.