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By Carolina Salinas Garcia - Mon, 06/02/2025 - 06:30

Mastering CPA is key to digital marketing success. Track, optimize, and align it with long-term customer value. Carolina Salinas Garcia explains.

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https://mexicobusiness.news/tag/customer-acquisition-cost

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By Fernando Padilla - Mon, 10/21/2024 - 12:00

Fernando Padilla explains the four key concepts every salesperson must master.

By Carolina Salinas Garcia - Tue, 07/23/2024 - 08:00

One of today’s most relevant trends is the use of chatbots combined with call centers and hybrid AI tools, writes Carolina Salinas.