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Why Money Is an Echo of Value, Not the Business Goal
By Javier García Iza - Thu, 11/20/2025 - 06:30
Follow the money, don't chase it: To achieve 'infinite marketing ROI,' focus on customer satisfaction and quality, writes Javier García Iza.
https://mexicobusiness.news/tag/customer-satisfaction
More Finance & Fintech
Toward 2026: The Challenge and Opportunity of Open Banking
By Nick Grassi - Wed, 11/19/2025 - 06:00
Open banking is the financial sector's future. To survive, banks must invest in APIs, data security, and fintech collaboration, writes Nick Grassi.
Customer-Centric Healthcare: Strategy, Technology, and Trust
By Fernando Lledó - Thu, 10/09/2025 - 07:00
A customer-centric approach is vital in healthcare as strategies like personalization and trust drive loyalty and growth, writes Fernando Lledó.
Half of China’s Car Brands at Risk from Mexico’s Tariffs
By MBN Staff - Tue, 09/30/2025 - 16:55
Mexico’s proposed tariffs of up to 50% on Chinese cars could force half of the 30+ brands out of the market, J.D. Power Mexico warned
Automation in the AI Era: Enabling Systems to Manage Themselves
By Mauricio Torres Echenagucia - Wed, 09/03/2025 - 06:30
AI-driven observability is the next step in automation, turning reactive IT into proactive systems, writes Mauricio Torres Echenagucia.
Employee Experience: The Engine of Customer Experience
By Erick Diaz - Wed, 08/20/2025 - 07:00
A strong employee experience is the foundation of a great customer experience, leading to increased profitability and loyalty, writes Abraham Diaz.
Beyond Data Storage: CRM as a System of Action
By Eric Rossati - Wed, 07/09/2025 - 08:30
Traditional CRMs store data; modern CRMs act on it using AI to unify operations for proactive customer experiences, writes Eric Rossati.

Beyond Tech: How Innovation Methodology Transforms Business, Life
By Sebastian Romo - Wed, 07/09/2025 - 07:30
True innovation isn't just buying technology, it requires clear methodologies, consistency, and a focus on human prosperity, writes Sebastián Romo.
Business Growth Through Process Outsourcing
By Gabriel Aparicio - Fri, 05/30/2025 - 06:30
Outsourcing non-core functions helps Mexican companies cut costs, reduce risk, and focus on growth and core operations, writes Gabriel Aparicio.
Flexibility, Community Drive Space Use: WeWork
By Aura Moreno - Fri, 05/23/2025 - 11:20
WeWork focuses on people-centered spaces, flexibility, community, and expansion strategies to meet evolving workplace needs in Latin America.