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Why Money Is an Echo of Value, Not the Business Goal
By Javier García Iza - Thu, 11/20/2025 - 06:30
Follow the money, don't chase it: To achieve 'infinite marketing ROI,' focus on customer satisfaction and quality, writes Javier García Iza.
https://mexicobusiness.news/tag/customer-satisfaction
More Finance & Fintech
Can AI Be Empathetic When It Comes to Insurance Claims?
By - Tue, 05/20/2025 - 06:30
AI can’t feel, but when designed with care, it can act with empathy, and enhance the human side of insurance, writes Juan Ignacio González Gómez.
BMW San Luis Potosi Plant Earns CANACINTRA Quality Award
By MBN Staff - Fri, 05/16/2025 - 17:48
BMW’s San Luis Potosi plant won the 2024 CANACINTRA Quality Award for excellence in process efficiency, innovation, and continuous improvement
Profit Boost: How Ammia Increases Revenue Through Insurance
By José Escobedo - Thu, 05/15/2025 - 11:00
Surexs’ Ammia digital ecosystem lets businesses sell insurance easily, boosting recurring revenue with secure, turnkey digital integration.
From Field to Market: Tips for a Smooth Produce Shipping Season
By Milton Magos - Tue, 01/28/2025 - 14:00
Success in shipping produce requires a thoughtful blend of strategies to tackle key challenges. Milton Magos provides some vital tips.

Mexicana de Aviación Reveals 2025 Plan Amid Operational Setbacks
By Óscar Goytia - Fri, 01/24/2025 - 10:36
Mexicana de Aviación's 2025 plan adds 14 destinations with Embraer jets, tackling operational challenges
Agentic AI: How 2025’s Top Tech Trend Will Redefine Work
By Elizabeth Zavaleta - Fri, 01/10/2025 - 14:00
Agentic AI will revolutionize work with autonomous task execution for a more productive, efficient, and smarter future, writes Elizabeth Zavaleta.

Why Innovation Is the Key to the Competitiveness of Any Business
By Carlos Barbery - Wed, 01/08/2025 - 12:00
The white goods industry is characterized by innovation, which drives companies to develop opportunities for improvement, writes Carlos Barbery.

Tech Alliances Are Key to Effectively Face Modern Cyberthreats
By Diego Valverde - Wed, 12/18/2024 - 11:20
Everyone must embrace a security culture; without it, even the best cybersecurity strategies can fail, says SECNESYS.
Chinese Automakers in Mexico Face Complaints Despite Growth
By Óscar Goytia - Mon, 12/16/2024 - 12:45
Chinese automakers in Mexico are growing with competitive pricing and advanced tech, but face rising customer complaints about quality and service