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The Myth of Christmas as a Fix-All: What Really Sustains Retail
By Anabell Trejo - Wed, 12/10/2025 - 07:30
Christmas doesn't fix anything. It is a retail stress test that exposes operational weaknesses and poor strategic planning, writes Anabell Trejo.
https://mexicobusiness.news/tag/customer-understanding
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Synthetic Customers: Accelerating Innovation With AI
By Carlos Martinez - Thu, 08/07/2025 - 07:00
Using synthetic customers and GenAI, companies can accelerate innovation, reduce costs, and improve customer experience, writes Carlos Martínez.
Pharma Omnichannel: An Enhanced Personalized Customer Experience
By Sandra Sánchez-Oldenhage - Thu, 12/01/2022 - 11:00
Without an omnichannel mindset, you may be missing out on crucial opportunities to improve brand experience, writes Sandra Sanchez-Oldenhage.