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The ROI of Emotion: Brand as a Financial Defense
By Ana Ramos - Thu, 12/11/2025 - 08:30
Pivoting from cold data to emotional branding can fix retention and unit economics, proving purpose drives profitability, writes Ana Ramos.
https://mexicobusiness.news/tag/data-paradox
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The Data Paradox: The Primary Conundrum of A New Era
By Cinthya Alaniz Salazar - Tue, 02/22/2022 - 10:58
The data paradox, refers to the inability to analyze data at the pace with which it is being generated, calls for institutions to rethink the rules.