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By MBN Staff - Mon, 10/13/2025 - 15:23
Mexican shoppers embrace online browsing, but traditional retail stays key; 9 in 10 buy after ads, and 40% research both channels before purchase.
https://mexicobusiness.news/tag/digital-advertising
More Tech
By MBN Staff - Thu, 10/02/2025 - 12:00
Yahoo, owned by Apollo, is in advanced talks to sell AOL to Italy’s Bending Spoons for about US$1.4 billion, reports Reuters.
By Diego Valverde - Tue, 06/10/2025 - 11:30
Mexico’s COFECE may fine Google up to 8% of its local revenue by June 17 over alleged monopoly in digital advertising.
By Roberto Esparza - Mon, 05/19/2025 - 08:00
Mexico hits 100 million internet users as e-commerce, digital ads, and cybersecurity reshape its business landscape, writes Roberto Esparza.
By Eliza Galeana - Thu, 03/27/2025 - 16:32
COFEPRIS is updating regulations on food and non-alcoholic beverage advertising reinforcing protections for children.
By Julian Coulter - Wed, 03/05/2025 - 07:30
AI is transforming marketing. A BCG framework guides brands through AI adoption stages to maximize growth, and revenue. Julian Coulter explains.
By Linda Ruiz - Tue, 02/18/2025 - 07:30
AI, privacy, and data-driven marketing will define 2025. What does that mean for marketers — and storytelling? Linda Ruiz looks at the issue.
By Sofía Garduño - Fri, 02/14/2025 - 14:56
Mexico is spearheading a WHO resolution to regulate online baby formula ads, aiming to protect child nutrition from commercial influence.
By Marcos Pueyrredon - Fri, 12/27/2024 - 10:00
AI and retail media are driving digital transformation, and revolutionizing advertising, writes Marcos Pueyrredon.
By Linda Ruiz - Tue, 12/03/2024 - 08:00
In 2025, publishers will focus on data-driven strategies to engage and monetize their audiences. Linda Ruiz looks at the key trends for next year.
