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By Augusto García - Wed, 07/29/2026 - 05:00
A Mexican retailer’s test shows why brands must move beyond attribution to measure true ad incrementality and value, writes Augusto García.
https://mexicobusiness.news/tag/digital-advertising
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By Patrick Aedo - Mon, 07/20/2026 - 08:00
Brand strategy must guide AI adoption to gain true marketing value and operational optimization, writes Patrick Aedo.
By Santiago Zubikarai - Wed, 07/15/2026 - 07:30
Mexico's copyright reforms protect artists' image and voice rights from unauthorized artificial intelligence cloning, writes Santiago Zubikarai.
By Diego Valverde - Tue, 03/31/2026 - 09:45
MiQ acquires Adsmovil and creates the largest independent data and programmatic offering in Latin America.
By MBN Staff - Thu, 02/05/2026 - 16:44
Dentsu Media Mexico tested sustainable ad-serving with ThanksToYou to cut digital ad emissions without hurting performance.
By MBN Staff - Mon, 10/13/2025 - 15:23
Mexican shoppers embrace online browsing, but traditional retail stays key; 9 in 10 buy after ads, and 40% research both channels before purchase.
By MBN Staff - Thu, 10/02/2025 - 12:00
Yahoo, owned by Apollo, is in advanced talks to sell AOL to Italy’s Bending Spoons for about US$1.4 billion, reports Reuters.
By Diego Valverde - Tue, 06/10/2025 - 11:30
Mexico’s COFECE may fine Google up to 8% of its local revenue by June 17 over alleged monopoly in digital advertising.
By Roberto Esparza - Mon, 05/19/2025 - 08:00
Mexico hits 100 million internet users as e-commerce, digital ads, and cybersecurity reshape its business landscape, writes Roberto Esparza.
By Eliza Galeana - Thu, 03/27/2025 - 16:32
COFEPRIS is updating regulations on food and non-alcoholic beverage advertising reinforcing protections for children.
By Julian Coulter - Wed, 03/05/2025 - 07:30
AI is transforming marketing. A BCG framework guides brands through AI adoption stages to maximize growth, and revenue. Julian Coulter explains.
