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By Ana Ramos - Thu, 12/11/2025 - 08:30

Pivoting from cold data to emotional branding can fix retention and unit economics, proving purpose drives profitability, writes Ana Ramos.

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https://mexicobusiness.news/tag/emotional-branding

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By Mauricio Martínez - Tue, 04/29/2025 - 08:30

Mauricio Martínez explores how brands can build pricing power to stay profitable and resilient amid economic uncertainty.