The first challenge is to achieve a cultural acceptance of change and to break the barrier of resistance to install solutions whose end product is digital and not tangible. Our clients have been working 15 to 20 years in the same way, so it is not easy to make them embrace change. Working with public institutions presents other challenges. Budgets need to be reassigned to adjust to service contracts. Tenders often do not have a proper budget to contract the needed digitalization services. This is why we received with great expectation the IMSS Innovation Olympics, an event that IMSS launched in March 2017 for the first time. We see this competition as a key aspect that was missing in order for IMSS to properly adopt innovation; a space where public and private sector can transparently team up to develop innovative solutions that are tailor made to fit the reality and needs of the institution.