Taking the Leap Into Digital Sales
Video
Moving from the industrial to the digital era is only possible through resilience and innovation. E-commerce experts share their views.
MASVE21-img-MBN-02-0900_Taking the leap_02
News Article
Moving from the industrial to the digital era is only possible through resilience and innovation. E-commerce experts share their views.
Grupo Surman - Fernando Enciso
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Fernando Enciso
Director México
Surman
For Surman, digitalization is not optional. During the pandemic, the company has gone through root-and-branch changes to move toward digital sales.
Fernando Enciso
View from the Top
Fernando Enciso
Director Mexico
Grupo Surman
Grupo Surman's director shares his view towards the challenges dealerships are facing in the digital age.
MAS 2019
News Article
Mexico Automotive Summit 2019: Changing Customer Profile Spurs Digital Push panel highlights
as the domestic market grows and Mexico becomes a much more attractive automotive destination, Chinese companies see an opportunity to once again try…
Roundtable
Patrick Yang
Patrick Yang
Director General
BAIC de México

We are the first Chinese automaker to come to Mexico in 10 years after FAW’s failed attempt to enter the market. BAIC is now an example of the quality of Chinese vehicles. The fact that our units are now part of rental car operator Europcar’s fleet is evidence of our quality and competitive price standards. Working in a fleet means meeting quality and price standards or rental companies will not adopt these vehicles. BAIC started selling cars in Mexico in June 2016 and 22 dealerships across the country have opened since then. JAC is already in Mexico and other Chinese companies are looking for partners to help them enter the country. I think up to two new Chinese automotive companies will enter Mexico by 2H18. We assembled 500 cars in 2017 and our plan for 2018 is to finish another 1,000 and bring more vehicles ready for assembly.

After FAW’s failed attempt to conquer the Mexican market, consumers were left with a bad taste of mouth regarding Chinese vehicles
Fernando Enciso
View from the Top
Fernando Enciso
Automotive Director of Grupo Surman México
Grupo Surman México
Grupo Surman's Automotive Director shares the keys to increase dealership's business segments
Francisco Enciso
View from the Top
Francisco Enciso
CEO Automotive Division
Grupo Autofin México
Grupo Autofin is a Mexican financing company with more than 60 subsidiaries participating in different industries.
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