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By Duncan Randall - Fri, 08/14/2026 - 11:35
Mexico’s 2026 World Cup generated US$2.54 billion, below pre-event forecasts, following historical patterns of underdelivery from mega-events.
https://mexicobusiness.news/tag/fifa
More Energy
By Marcos Ripoll Vidal - Thu, 08/13/2026 - 09:00
Mexico must move from LEED green buildings to resilient urban grids powered by solar, storage, and smart management, writes Marcos Ripoll Vidal.
By Alejandro Zubiria - Thu, 08/13/2026 - 08:30
Mexico’s World Cup run shows how leadership, teamwork, and organizational strategy drive success in sports and business, writes Alejandro Zubiria.
By Jorge Mandujano - Thu, 08/06/2026 - 05:00
The World Cup's digital infrastructure showcased Mexico's leadership in AI, cybersecurity, and cloud services, writes Jorge Mandujano.
By Patricia Kaim - Wed, 08/05/2026 - 11:00
FIFA relies on a strict legal framework and IP rights to protect sponsorships, broadcasting, and assets internationally, writes Patricia Kaim.
By Juan Ignacio Rial Hawila - Thu, 07/30/2026 - 08:30
SPEI is driving instant digital payments, reshaping financial inclusion as usage grows beyond cash, writes Juan Rial.
By Eliza Galeana - Mon, 07/27/2026 - 10:53
Mexico’s hosting of the FIFA World Cup reshaped consumer purchasing patterns. Starbucks Mexico is shifting its strategy toward customer experience.
By Sergio Yhigal Villarruel - Mon, 07/27/2026 - 05:00
Real-time operational data and contactless payments drive business growth and seamless retail during high-demand events, writes Sergio Villarruel.
By Óscar Goytia - Fri, 07/17/2026 - 12:52
Private jet demand for the Spain-Argentina World Cup final drove charter rates up to 30%
By Hector Barillas - Wed, 07/15/2026 - 06:30
The 2026 World Cup's controversial hydration breaks highlight the growing impact of sports medicine and data in soccer, writes Héctor Barillas.
By Duncan Randall - Tue, 07/14/2026 - 10:41
The 2026 FIFA World Cup generated approximately US$2 billion in economic spillover for Mexico, or just 0.1% of GDP, far below official projections.
