Digital Twins - EV
Analysis
Learn more about what digital and electric twins are and how they contribute to advancing electromobility at the consumer and manufacturing level
Michael Fauset
News Article
Learn more about how companies are offering consumers attractive EV options through the "Electric Twin" strategy.
Giant Motors - Elais Massri
View from the Top
Elias Massri
CEO
Giant Motors Latinoamérica
Giant Motors’ strategies have proven effective to strengthening digital sales channels and leveling the country’s EV offer.
Charging Station
News Article
BMW Group and Nissan Mexico’s initiative, ChargeNow, celebrates six years in the country. Is the Mexican market ready for larger EV participation?
Miguel Avalos, Air Design
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Miguel Ávalos
Director General
Air Design
Electric vehicles pose a major threat for the automotive supply chain as they eliminate several components from a combustion-engine powertrain
Andrés Manning
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Andrés Manning
Director
Energy Agency of the State of Hidalgo
The Energy Agency of the State of Hidalgo explains the creation of the agency and its energy priorities.
as the domestic market grows and Mexico becomes a much more attractive automotive destination, Chinese companies see an opportunity to once again try…
Roundtable
Patrick Yang
Patrick Yang
Director General
BAIC de México

We are the first Chinese automaker to come to Mexico in 10 years after FAW’s failed attempt to enter the market. BAIC is now an example of the quality of Chinese vehicles. The fact that our units are now part of rental car operator Europcar’s fleet is evidence of our quality and competitive price standards. Working in a fleet means meeting quality and price standards or rental companies will not adopt these vehicles. BAIC started selling cars in Mexico in June 2016 and 22 dealerships across the country have opened since then. JAC is already in Mexico and other Chinese companies are looking for partners to help them enter the country. I think up to two new Chinese automotive companies will enter Mexico by 2H18. We assembled 500 cars in 2017 and our plan for 2018 is to finish another 1,000 and bring more vehicles ready for assembly.

After FAW’s failed attempt to conquer the Mexican market, consumers were left with a bad taste of mouth regarding Chinese vehicles
ELÍAS MASSRI
View from the Top
ELÍAS MASSRI
Director General
Giant Motors Latinoamérica
Giant Motors is a Mexican automotive assembly company focused on production of commercial and passenger vehicles for the Mexican market.
MBF 2018
News Article
Mexico Business Forum 2018: From Maquila to Data panel highlights
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