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The ROI of Emotion: Brand as a Financial Defense
By Ana Ramos - Thu, 12/11/2025 - 08:30
Pivoting from cold data to emotional branding can fix retention and unit economics, proving purpose drives profitability, writes Ana Ramos.
https://mexicobusiness.news/tag/glitzi
More E-Commerce & Retail
Letter to a Female Founder
By Ana Ramos - Mon, 06/09/2025 - 08:30
Ana Ramos writes to female founders navigating leadership, fertility, and bias, with insight into redefining success in a male-centric business world.
Practical AI: Integrating Automation into Everyday Processes
By Ana Ramos - Thu, 03/06/2025 - 08:00
A structured AI integration boosts efficiency in onboarding, development, and customer support, writes Ana Ramos, using her own company as an example.
Founders Game vs. VC Game: Which Game Are You Playing?
By Ana Ramos - Fri, 12/13/2024 - 12:00
When it comes to founders versus VCs, choosing the right game is about aligning your vision with your reality. Ana Ramos explains.

 Unlocking the Potential of Direct Selling in the Beauty Industry
By Ana Ramos - Wed, 07/10/2024 - 12:00
In Latin America, 25% of overall sales in the beauty and personal care market in the region are attributed to direct selling, writes Ana Ramos.
App Mastery Revolutionizes Beauty and Wellness in Latin America
By Ana Ramos - Fri, 03/08/2024 - 12:00
Ana Ramos discusses the journey from app launch to success in redefining the way beauty and wellness services are accessed in Latin America.
Demystifying the Adviser's Role in Startups
By Ana Ramos - Tue, 01/16/2024 - 09:00
The right adviser can offer insights and support that complement and sometimes even surpass the benefits of angel investment, writes Ana Ramos.
The Impact of Strategic Alliances in the Beauty Industry
By Ana Ramos - Wed, 08/09/2023 - 14:00
Ana Ramos discusses the power of leveraging complementary strengths and accessing new markets.
Reshaping the Future of Wellness and Beauty
By Ana Ramos - Wed, 06/21/2023 - 14:00
Vision and people form the foundational pillar, particularly with startups, for creating positive change in an industry, writes Ana Ramos.
Dealing With Failure as an Entrepreneur in Latin America
By Ana Ramos - Wed, 02/08/2023 - 12:00
Failure is an opportunity to come back stronger and more prepared for the next challenge. Ana Ramos provides her tips on dealing with it.