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Liquid Brands and the Power of Intangibles
By Emanuel Westdorp - Thu, 12/18/2025 - 07:30
Liquid brands rely on authenticity to maintain brand identity and achieve a sustainable competitive advantage, writes Emanuel Westdorp.
https://mexicobusiness.news/tag/greenwashing
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3 Critical Barriers Hinder Mexican Companies on Climate Action
By Simon Retallack - Tue, 06/04/2024 - 16:00
Embracing a non-linear, creative and adaptive growth will enable businesses to unlock opportunities from the net-zero goal, writes Simon Retallack.

US Passes a New Aviation Bill: The Week in Aerospace
By Óscar Goytia - Thu, 05/16/2024 - 10:31
The US senate passes a new aviation bill, improving passenger protections and seeking to advance safety standards.

Sustainable Fuels Might Actually Be a Greenwashing Reality: IPS
By Óscar Goytia - Wed, 05/15/2024 - 16:18
IPS’ report denounces greenwashing in the aviation industry with sustainable fuels, exposing missed targets and environmental risks.
Lufthansa Faces Greenwashing Scrutiny: The Week in Aerospace
By Óscar Goytia - Thu, 05/09/2024 - 13:20
The EU is investigating several airlines within the Lufthansa Group for potential exaggeration of their emission reduction policies
EU Probes Lufthansa Group Airlines for Greenwashing
By MBN Staff - Fri, 05/03/2024 - 16:20
Lufthansa Group airlines are under EU investigation for greenwashing
The Imperative of Environmental Consensus in a Politicized World
By Mauricio Carrandi - Mon, 01/08/2024 - 11:00
There is an absolute need to transcend political differences and unite in a shared commitment to safeguard the planet, writes Mauricio Carrandi.
Sustainability Requires Big, Small Changes
By Perla Velasco - Mon, 10/02/2023 - 17:22
Corporate social responsibility requires corporations to focus both inward and outward,
according to leaders at ESG México Sustentable.
ESG in Latin America: Token Gesture or Genuine Commitment?
By Alejandro Zecler - Thu, 08/10/2023 - 10:00
The rising interest in ESG is promising but it is essential to differentiate between token gestures and genuine commitments, writes Alejandro Zecler.
Green Mirage: The Thin Line Between Sustainability, Greenwashing
By Ian de la Garza - Mon, 07/31/2023 - 09:00
The recent lawsuits and fines imposed on companies engaging in greenwashing should serve as a wake-up call, writes Ian de la Garza.