Leisure is part of IADG, a conglomerate that seeks to expand a hotel franchise into Central America and a part of Mexico. Being part of this group and partnering with Grupo Portales gives us the ability to develop our franchise. We have committed to develop 10 hotels in Central America and part of the Yucatan Peninsula within the next five years. Expanding into a market where it is much less expensive to build is an exciting opportunity. A resort usually costs about US$100 million while the ones planned in this project require between US$6-8 million each. The idea is to find local partners that are willing to provide land and equity. Most of the supplies will come from Mexico and we plan to use financial institutions like the World Bank as one of our capital sources. All these projects will be challenging but this market certainly presents many areas of opportunity.
Founding Partner and Principal
MISR asked the main players in the tourism industry about the main challenges the industry faces and how it overcomes them.
View from the Top
Expansion and Urban Hotels Director
Barceló Hotel Group
Barceló Hotel Group, the hotel division of the Barceló Group, is the third-biggest chain in Spain.
54% of tourism construction in Mexico correponds to luxury developments, with over 10,700 rooms being developed
According to AMDETUR, luxury tourism is the country’s largest area of opportunity in Mexico.