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By Alicia Silva - Tue, 12/16/2025 - 06:00
The 2026 World Cup represents a defining moment for the sustainability agenda and how global sporting events are delivered, writes Alicia Silva.
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By Mauricio Martínez - Thu, 11/06/2025 - 09:00
The World Cup in Mexico will drive economic growth. Brands must focus on experiential marketing and fan connection to score, writes Mauricio Martínez.
