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2026: The Year When Data Will Redefine the Value of Sales
By Shelley Pursell - Tue, 01/06/2026 - 08:00
AI is transforming CRM platforms in Mexico and Latin America, prioritizing data quality and conversational commerce, writes Shelley Pursell.
https://mexicobusiness.news/tag/hubspot
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Automation: Why Is it Important for Your Company?
By Shelley Pursell - Tue, 02/01/2022 - 12:48
Digitalization is ramping up. Implementing an automation strategy can make the transition easier and improve profitability, writes Shelley Pursell.
How to Make Business Data Your Most Valuable Asset
By Shelley Pursell - Mon, 12/13/2021 - 09:24
Data doesn’t just help measure results or identify customer preferences. It can ensure survival, writes Shelley Pursell.
The Role of AI in Marketing and How To Use It in Decision-Making
By Shelley Pursell - Mon, 11/08/2021 - 09:20
AI lets companies take control of their future and provides them with new digital skills to make better decisions, writes Hubspot’s Shelley Pursell.
Digital Marketing and the Use of Email
By Daniel González - Wed, 07/29/2020 - 14:24
Email use has increased by 18 percent in Latin America during the pandemic. The use of chatbots and social networks has also increased.