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User-Centered Design Is Key to the Digital Transformation
By Mariana Allende - Wed, 10/08/2025 - 12:12
Companies often start with a tech roadmap and forget about the customer, but technology should serve customers’ needs, says Apto’s Alvaro Plasencia.
https://mexicobusiness.news/tag/human-centered-design
More Tech
Why Mexico Must Stop Innovating and Start Designing
By Daniel Guzman Salinas - Tue, 09/30/2025 - 07:00
Daniel Guzman argues that a focus on human-centered, context-aware design is crucial for creating solutions that truly work and scale.
Standardization Before Scaling: The New Startup Mantra
By Samuel Salinas - Thu, 09/25/2025 - 08:00
If the old startup mantra was 'move fast and break things,' the new one is closer to 'standardize before you scale.' Samuel Salinas explains.
From Patients to Partners: Humanizing Healthcare Through Design
By Gabriel Garza - Thu, 07/03/2025 - 13:30
Mexico's healthcare needs human-centered design, focusing on social determinants and patient context for improved well-being, writes Gabriel Garza.

AI Personalization: The Key to Deeper Understanding of Customers
By Marcos Pueyrredon - Wed, 06/18/2025 - 08:00
‘AI First’ with ‘Humane First’ can drive hyper-personalized, ethical, and efficient e-commerce across Latin America, writes Marcos Pueyrredon.
Mobility: The City Is Movement?
By Federico de Arteaga - Mon, 04/14/2025 - 07:00
Urban mobility in Latam must go beyond cars to embrace walkability, connectivity, and human-centered city design - Federico de Arteaga Vidiella.

Transforming Enterprises: From Hierarchies to Agile Teams
By Olivier Bouvet - Wed, 01/15/2025 - 12:00
Olivier Bouvet explores how the shift from a top-down approach impacts enterprise structures, capabilities, culture, and governance.