Bradford Cooke
Expert Contributor
Bradford Cooke
Founder and Executive Chairman
Endeavour Silver
https://www.linkedin.com/in/bradford-cooke-83193a13/
https://twitter.com/edrsilvercorp?lang=en
https://www.edrsilver.com/English/home/default.aspx
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The two most significant ‘green’ uses for silver are in PVs and EVs. Endeavour CEO Bradford Cooke looks the metal’s role in the green economy.
Juan Avila
Expert Contributor
Juan Ávila
CEO & Co-Founder
Top Energy
https://www.linkedin.com/in/juan-hern%C3%A1ndez-polastri-76a083bb/
https://twitter.com/JuanMaAvila_
https://www.topenergy.mx
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The US has put a plan in place to spark a massive increase in electric vehicle infrastructure. Can Mexico get on the same path?
Toyota
News Article
Toyota is reporting great numbers for hybrid vehicle sales. Will 2021 be a steppingstone for alternative energy vehicles in the country?
Miguel Barbeyto
View from the Top
Miguel Barbeyto
CEO
Mazda de Mexico
Mazda ended 2020 with better-than-expected results. Its CEO in Mexico believes the particular charm of the brand is one of the reasons why
Edgar Pacheco
View from the Top
Edgar Pacheco
Sales Subdirector of the Commercial Division
Honda de México
Honda was founded in 1948 in Hamamatsu, Japan and opened its first US storefront in Los Angeles in 1959
Andrés Lerch
Roundtable
Andrés Lerch
Andrés Lerch
Advisory Partner and Leader of the Operations Transformation Area
EY Mexico’s Automotive Center

We are ready to embrace new and greener automotive technologies. Unfortunately, Mexico’s infrastructure is not prepared. Other countries are already experiencing a technological transformation as gasoline and diesel consumption declines while methanol, electricity and hybrid alternatives grow. In advanced economies, it will take 10 to 12 years for these new technologies to become a key part of their industry but in Mexico it will take the same time for these technologies to start permeating the market. There are benefits in owning an electric or hybrid car, including no ownership tax and less gasoline expenditure, but the initial investment to acquire one of these models is still too high. If the government does not offer fiscal benefits for leasing eco-friendly solutions, this market will not grow. Limiting deductibility in leasing is frankly retrograde and Mexico is the only country in the world with such regulations.

Electrification is a growing trend in the global automotive industry but it is not the only available option to reduce the environmental impact.
Horacio Chávez
View from the Top
Horacio Chávez
Managing Director
Kia Motors México
Kia Motors was founded in December 1944 as Kyungsung Precision Industry, initially manufacturing bicycles.
Radek Jelinek
View from the Top
Radek Jelinek
President and Director General
Mercedes-Benz México
Mercedes-Benz is a German automaker and part of the Daimler AG holding.
Mayra González
View from the Top
Mayra González
President and Managing Director
Nissan Mexicana
Nissan Motor Corporation is a unit of the Renault-Nissan Alliance. The company is the largest OEM in Mexico with sales of over 400,000 units in 2016.
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