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By Dave Dickman - Mon, 01/08/2024 - 13:00
For influencer marketing in 2024, trust, authenticity, creativity, and the strategic integration of AI will be pivotal, writes Dave Dickman.
https://mexicobusiness.news/tag/influencer
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By Luis López Linaldi - Mon, 12/11/2023 - 13:00
Although Mexico’s new influencer guidelines are not mandatory, it would be wise to follow them. Luis López Linaldi explains.
By Karen Herrera - Tue, 08/22/2023 - 16:00
“As technology continues to evolve, AI will continue to play an increasingly pivotal role in shaping the future of public relations,” says Herrera.
By Karen Herrera - Wed, 08/24/2022 - 09:00
Why would a brand complement traditional advertising to work with an influencer? Karen Herrera provides her insights.
By Jan Hogewoning - Thu, 12/17/2020 - 09:53
Another Company is a strategic communications company which works with a variety of channels, including influencers, to position their clients