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By Mauricio Martínez - Thu, 11/06/2025 - 09:00
The World Cup in Mexico will drive economic growth. Brands must focus on experiential marketing and fan connection to score, writes Mauricio Martínez.
https://mexicobusiness.news/tag/influencers
More Health
By Enrique Culebro - Mon, 08/18/2025 - 06:30
The 'Mexican Digital Patient 2025' study analyzes how patients in Mexico use digital tools and AI. Enrique Culebro explains its importance.
By MBN Staff - Mon, 01/27/2025 - 07:26
Retailers are boosting digital strategies via social media and influencers, with Capgemini reporting over 90% effectiveness rates.
By Luis Lopez Linaldi - Wed, 01/22/2025 - 14:00
Influencer marketing is growing, but ethical practices and regulatory compliance are essential. Luis Lopez Linaldi looks at the issue.
By Brenda Zetina - Tue, 07/09/2024 - 16:00
Influencer marketing has emerged as a prominent strategy in the realm of digital advertising, writes Brenda Zetina.
By Luis Lopez Linaldi - Mon, 12/11/2023 - 13:00
Although Mexico’s new influencer guidelines are not mandatory, it would be wise to follow them. Luis López Linaldi explains.
By Anmol Motwani - Thu, 11/02/2023 - 11:13
This weekly summary highlights talent industry innovations, such as TikTok career influencers, employee wellbeing, and outsourcing dynamics.
By Anmol Motwani - Tue, 10/31/2023 - 10:19
Younger generations turn to TikTok influencers for career advice, underscoring a deficit in reliable and established information channels.
By Perla Velasco - Tue, 08/08/2023 - 11:45
KOTRA held the K-Lifestyle 2023 event at Plaza Satélite, showcasing different products and aspects of Korean culture.
By Enrique Culebro - Fri, 03/03/2023 - 09:00
Study on the social media profiles of 100 Mexican doctors provides insight into the digital health world, writes Enrique Culebro Karam.
